Roku Inc [ROKU] stock prices are up 0.30% to $110.68 at the moment. It is a good measure of the stock’s recent performance to check whether the stock’s short-term value is rising or falling. The ROKU shares have gain 2.78% over the last week, with a monthly amount glided 18.27%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Roku Inc [NASDAQ: ROKU] stock has seen the most recent analyst activity on December 16, 2025, when Morgan Stanley upgraded its rating to an Overweight but kept the price target unchanged to $135 for it. Previously, Jefferies upgraded its rating to Buy on December 11, 2025, and kept the price target unchanged to $135. On November 03, 2025, upgrade upgraded it’s rating to Overweight but maintained its price target of $135 on the stock. Pivotal Research Group reiterated its Buy rating and increased its price target to $135 on November 03, 2025. Pivotal Research Group reiterated its recommendation of a Buy and raised its price target to $120 on August 01, 2025. KeyBanc Capital Markets upgraded its rating to Overweight for this stock on July 10, 2025, but kept the price target unchanged to $115. In a note dated June 17, 2025, Loop Capital upgraded a Buy rating on this stock but restated the target price of $100.
The stock price of Roku Inc [ROKU] has been fluctuating between $52.43 and $116.66 over the past year. Currently, Wall Street analysts expect the stock to reach $122.78 within the next 12 months. Roku Inc [NASDAQ: ROKU] shares were valued at $110.68 at the most recent close of the market. An investor can expect a potential return of 10.93% based on the average ROKU price forecast.
Analyzing the ROKU fundamentals
The Roku Inc [NASDAQ:ROKU] reported sales of 4.54B for trailing twelve months, representing a surge of 13.97%. Gross Profit Margin for this corporation currently stands at 0.44% with Operating Profit Margin at -0.02%, Pretax Profit Margin comes in at -0.01%, and Net Profit Margin reading is -0.01%. To continue investigating profitability, this company’s Return on Assets is posted at -0.01, Equity is -0.01 and Total Capital is -0.03. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.17.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 109.54 points at the first support level, and at 108.41 for the second support level. However, for the 1st resistance point, the stock is sitting at 111.52, and for the 2nd resistance point, it is at 112.37.
Ratios To Look Out For
It’s worth pointing out that Roku Inc [NASDAQ:ROKU]’s Current Ratio is 2.73. Further, the Quick Ratio stands at 2.62, while the Cash Ratio is 1.3. Considering the valuation of this stock, the price to sales ratio is 3.60, the price to book ratio is 6.23.
Transactions by insiders
Recent insider trading involved Jedda Dan, CFO & COO, that happened on Dec 15 ’25 when 3000.0 shares were sold. President, Subscriptions, Fuchsberg Gilbert completed a deal on Dec 12 ’25 to sell 3250.0 shares. Meanwhile, Officer DANIEL JEDDA bought 3000.0 shares on Dec 15 ’25.
