Roku Inc [ROKU] stock prices are up 1.80% to $98.26 at the moment. One of the good ways to gauge the recent performance is if the stock’s short-term value is rising or falling. The ROKU shares have gain 5.00% over the last week, with a monthly amount drifted -7.42%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Roku Inc [NASDAQ: ROKU] stock has seen the most recent analyst activity on November 03, 2025, when Piper Sandler upgraded its rating to a Overweight but kept the price target unchanged to $135 for it. Previously, Pivotal Research Group reaffirmed its Buy rating on November 03, 2025, and elevated its price target to $135. On August 01, 2025, Pivotal Research Group reiterated its Buy rating and revised its price target to $120 on the stock. KeyBanc Capital Markets upgraded its rating to a Overweight but stick to its price target of $115 on July 10, 2025. Loop Capital upgraded its rating to a Buy but $100 remained the price target by the analyst firm on June 17, 2025. Pivotal Research Group reiterated a Buy rating for this stock on May 02, 2025, and downed its price target to $100.
The stock price of Roku Inc [ROKU] has been fluctuating between $52.43 and $116.66 over the past year. Currently, Wall Street analysts expect the stock to reach $113.36 within the next 12 months. Roku Inc [NASDAQ: ROKU] shares were valued at $98.26 at the most recent close of the market. An investor can expect a potential return of 15.37% based on the average ROKU price forecast.
Analyzing the ROKU fundamentals
The Roku Inc [NASDAQ:ROKU] reported sales of 4.54B for trailing twelve months, representing a surge of 13.97%. Gross Profit Margin for this corporation currently stands at 0.44% with Operating Profit Margin at -0.02%, Pretax Profit Margin comes in at -0.01%, and Net Profit Margin reading is -0.01%. To continue investigating profitability, this company’s Return on Assets is posted at -0.01, Equity is -0.01 and Total Capital is -0.03. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.17.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 96.29 points at the first support level, and at 94.33 for the second support level. However, for the 1st resistance point, the stock is sitting at 99.66, and for the 2nd resistance point, it is at 101.07.
Ratios To Look Out For
It’s worth pointing out that Roku Inc [NASDAQ:ROKU]’s Current Ratio is 2.73. Also, the Quick Ratio is 2.62, while the Cash Ratio stands at 1.3. Considering the valuation of this stock, the price to sales ratio is 3.20, the price to book ratio is 5.53.
Transactions by insiders
Recent insider trading involved Neil Hunt, Director, that happened on Dec 01 ’25 when 2000.0 shares were purchased. Officer, MATT BANKS completed a deal on Dec 01 ’25 to buy 731.0 shares. Meanwhile, VP, CAO Banks Matthew C. sold 719.0 shares on Nov 18 ’25.
