Harley-Davidson, Inc [HOG] stock prices are down -3.01% to $22.27 at the moment. An important factor to consider is whether the stock is rising or falling in short-term value. The HOG shares have lost -10.24% over the last week, with a monthly amount drifted -17.85%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Harley-Davidson, Inc [NYSE: HOG] stock has seen the most recent analyst activity on November 10, 2025, when DA Davidson reiterated its Buy rating and also revised its price target to $30 from $34. Previously, Morgan Stanley downgraded its rating to Underweight on October 27, 2025, and kept the price target unchanged to $25. On August 25, 2025, DA Davidson reiterated its Buy rating and revised its price target to $34 on the stock. Citigroup reiterated its Neutral rating and decreased its price target to $31 on January 23, 2025. Morgan Stanley downgraded its rating to a Equal-Weight and reduced its price target to $33 on January 21, 2025. Robert W. Baird reiterated a Neutral rating for this stock on December 31, 2024, and downed its price target to $36. In a note dated October 02, 2024, Robert W. Baird downgraded a Neutral rating on this stock and revised its target price from $44 to $40.
The stock price of Harley-Davidson, Inc [HOG] has been fluctuating between $20.45 and $35.21 over the past year. Currently, Wall Street analysts expect the stock to reach $29 within the next 12 months. Harley-Davidson, Inc [NYSE: HOG] shares were valued at $22.27 at the most recent close of the market. An investor can expect a potential return of 30.22% based on the average HOG price forecast.
Analyzing the HOG fundamentals
The Harley-Davidson, Inc [NYSE:HOG] reported sales of 4.66B for trailing twelve months, representing a surge of 16.51%. Gross Profit Margin for this corporation currently stands at 0.29% with Operating Profit Margin at 0.03%, Pretax Profit Margin comes in at 0.14%, and Net Profit Margin reading is 0.11%. To continue investigating profitability, this company’s Return on Assets is posted at 0.05, Equity is 0.15 and Total Capital is 0.02. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of1.45.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 21.83 points at the first support level, and at 21.39 for the second support level. However, for the 1st resistance point, the stock is sitting at 23.05, and for the 2nd resistance point, it is at 23.84.
Ratios To Look Out For
It’s worth pointing out that Harley-Davidson, Inc [NYSE:HOG]’s Current Ratio is 2.51. On the other hand, the Quick Ratio is 2.36, and the Cash Ratio is 0.56. Considering the valuation of this stock, the price to sales ratio is 0.56, the price to book ratio is 0.73 and price to earnings (TTM) ratio is 5.40.
Transactions by insiders
Recent insider trading involved Mansfield Luke Christopher, Officer, that happened on Nov 20 ’25 when 11500.0 shares were purchased. Sr. Vice President, HDFSI, Do Charles completed a deal on Nov 07 ’25 to sell 4136.0 shares. Meanwhile, Officer Do Charles bought 4136.0 shares on Nov 07 ’25.
