Nike, Inc [NKE] stock prices are up 1.98% to $64.53 at the moment. An important factor to consider is whether the stock is rising or falling in short-term value. The NKE shares have gain 5.91% over the last week, with a monthly amount drifted -1.71%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Nike, Inc [NYSE: NKE] stock has seen the most recent analyst activity on December 19, 2025, when Telsey Advisory Group reiterated its Market Perform rating and also revised its price target to $72 from $75. Previously, Needham reaffirmed its Buy rating on December 19, 2025, and dropped its price target to $68. On December 10, 2025, Guggenheim initiated with a Buy rating and assigned a price target of $77 on the stock. Wells Fargo upgraded its rating to a Overweight but stick to its price target of $75 on November 13, 2025. BTIG Research initiated its recommendation with a Buy and recommended $100 as its price target on October 15, 2025. KeyBanc Capital Markets upgraded its rating to Overweight for this stock on October 02, 2025, but kept the price target unchanged to $90. In a note dated September 23, 2025, Telsey Advisory Group reiterated an Market Perform rating on this stock and boosted its target price from $70 to $75.
The stock price of Nike, Inc [NKE] has been fluctuating between $52.28 and $82.44 over the past year. Currently, Wall Street analysts expect the stock to reach $77.94 within the next 12 months. Nike, Inc [NYSE: NKE] shares were valued at $64.53 at the most recent close of the market. An investor can expect a potential return of 20.78% based on the average NKE price forecast.
Analyzing the NKE fundamentals
The Nike, Inc [NYSE:NKE] reported sales of 46.56B for trailing twelve months, representing a surge of 0.37%. Gross Profit Margin for this corporation currently stands at 0.41% with Operating Profit Margin at 0.07%, Pretax Profit Margin comes in at 0.07%, and Net Profit Margin reading is 0.05%. To continue investigating profitability, this company’s Return on Assets is posted at 0.07, Equity is 0.18 and Total Capital is 0.12. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.8.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 63.49 points at the first support level, and at 62.45 for the second support level. However, for the 1st resistance point, the stock is sitting at 65.47, and for the 2nd resistance point, it is at 66.41.
Ratios To Look Out For
It’s worth pointing out that Nike, Inc [NYSE:NKE]’s Current Ratio is 2.06. On the other hand, the Quick Ratio is 1.40, and the Cash Ratio is 0.6. Considering the valuation of this stock, the price to sales ratio is 2.05, the price to book ratio is 6.78 and price to earnings (TTM) ratio is 37.84.
Transactions by insiders
Recent insider trading involved Hill Elliott, PRESIDENT & CEO, that happened on Dec 29 ’25 when 16388.0 shares were purchased. Director, COOK TIMOTHY D completed a deal on Dec 22 ’25 to buy 50000.0 shares. Meanwhile, Director SWAN ROBERT HOLMES bought 8691.0 shares on Dec 22 ’25.
