Affirm Holdings Inc (AFRM) stock: 12-month forecast projects 23.5% potential return%

Nora Barnes

Affirm Holdings Inc [AFRM] stock prices are down -0.20% to $76.22 at the moment. An important factor to consider is whether the stock is rising or falling in short-term value. The AFRM shares have gain 13.34% over the last week, with a monthly amount glided 16.63%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Previously, Citigroup started tracking the stock with Buy rating on October 23, 2025, and set its price target to $100. On October 22, 2025, Wells Fargo initiated with a Overweight rating and assigned a price target of $89 on the stock. Rothschild & Co Redburn upgraded its rating to a Buy but stick to its price target of $101 on October 06, 2025. Rothschild & Co Redburn initiated its recommendation with a Neutral and recommended $74 as its price target on August 01, 2025. Oppenheimer started tracking with a Outperform rating for this stock on July 21, 2025, and assigned it a price target of $80.

The stock price of Affirm Holdings Inc [AFRM] has been fluctuating between $30.90 and $100.00 over the past year. Currently, Wall Street analysts expect the stock to reach $94.13 within the next 12 months. Affirm Holdings Inc [NASDAQ: AFRM] shares were valued at $76.22 at the most recent close of the market. An investor can expect a potential return of 23.5% based on the average AFRM price forecast.

Analyzing the AFRM fundamentals

The Affirm Holdings Inc [NASDAQ:AFRM] reported sales of 3.46B for trailing twelve months, representing a surge of 33.62%. Gross Profit Margin for this corporation currently stands at 0.63% with Operating Profit Margin at 0.03%, Pretax Profit Margin comes in at 0.07%, and Net Profit Margin reading is 0.07%. To continue investigating profitability, this company’s Return on Assets is posted at 0.02, Equity is 0.08 and Total Capital is 0.01. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 2.41.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 75.40 points at the first support level, and at 74.58 for the second support level. However, for the 1st resistance point, the stock is sitting at 77.77, and for the 2nd resistance point, it is at 79.32.

Ratios To Look Out For

It’s worth pointing out that Affirm Holdings Inc [NASDAQ:AFRM]’s Current Ratio is 13.67. On the other hand, the Quick Ratio is 13.67, and the Cash Ratio is 8.32. Considering the valuation of this stock, the price to sales ratio is 7.27, the price to book ratio is 7.63 and price to earnings (TTM) ratio is 112.95.

Transactions by insiders

Recent insider trading involved O’Hare Robert, Chief Financial Officer, that happened on Dec 03 ’25 when 8189.0 shares were sold. Officer, ROBERT WARREN OHARE completed a deal on Dec 03 ’25 to buy 8189.0 shares. Meanwhile, Chief Executive Officer Levchin Max R sold 0.65 million shares on Sep 22 ’25.

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