Planet Fitness Inc [PLNT] stock prices are up 0.40% to $110.0 at the moment. An important factor to consider is whether the stock is rising or falling in short-term value. The PLNT shares have gain 2.29% over the last week, with a monthly amount glided 7.60%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Planet Fitness Inc [NYSE: PLNT] stock has seen the most recent analyst activity on December 10, 2025, when Guggenheim initiated its Buy rating and assigned the stock a price target of $130. Previously, UBS started tracking the stock with Buy rating on October 17, 2025, and set its price target to $125. On May 22, 2025, upgrade upgraded it’s rating to Buy but maintained its price target of $120 on the stock. Canaccord Genuity started tracking the stock assigning a Buy rating and suggested a price target of $120 on March 13, 2025. Macquarie downgraded its rating to a Neutral and raised its price target to $99 on November 08, 2024. Deutsche Bank started tracking with a Hold rating for this stock on September 27, 2024, and assigned it a price target of $71. In a note dated September 05, 2024, Exane BNP Paribas upgraded an Outperform rating on this stock but restated the target price of $97.
The stock price of Planet Fitness Inc [PLNT] has been fluctuating between $87.72 and $114.47 over the past year. Currently, Wall Street analysts expect the stock to reach $129.67 within the next 12 months. Planet Fitness Inc [NYSE: PLNT] shares were valued at $110.0 at the most recent close of the market. An investor can expect a potential return of 17.88% based on the average PLNT price forecast.
Analyzing the PLNT fundamentals
The Planet Fitness Inc [NYSE:PLNT] reported sales of 1.29B for trailing twelve months, representing a surge of 13.04%. Gross Profit Margin for this corporation currently stands at 0.6% with Operating Profit Margin at 0.29%, Pretax Profit Margin comes in at 0.23%, and Net Profit Margin reading is 0.16%. To continue investigating profitability, this company’s Return on Assets is posted at 0.07, Equity is -1.04 and Total Capital is 0.14. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at -2.26.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 108.68 points at the first support level, and at 107.36 for the second support level. However, for the 1st resistance point, the stock is sitting at 111.45, and for the 2nd resistance point, it is at 112.90.
Ratios To Look Out For
It’s worth pointing out that Planet Fitness Inc [NYSE:PLNT]’s Current Ratio is 2.08. On the other hand, the Quick Ratio is 2.06, and the Cash Ratio is 1.1. Considering the valuation of this stock, the price to sales ratio is 7.11 and price to earnings (TTM) ratio is 44.96.
Transactions by insiders
Recent insider trading involved Keating Colleen, Chief Executive Officer, that happened on Jun 11 ’25 when 23670.0 shares were sold. Director, DUNAWAY CAMBRIA W completed a deal on Mar 10 ’25 to sell 3000.0 shares. Meanwhile, Board Member Cambria Dunaway bought 3000.0 shares on Mar 10 ’25.
