A share price of Bread Financial Holdings Inc [BFH] is currently trading at $75.81, up 1.96%. One of the good ways to gauge the recent performance is if the stock’s short-term value is rising or falling. The BFH shares have gain 3.20% over the last week, with a monthly amount glided 22.41%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Previously, JP Morgan downgraded its rating to Underweight on December 04, 2025, and kept the price target unchanged to $72. On July 14, 2025, upgrade upgraded it’s rating to Buy but maintained its price target of $105 on the stock. Morgan Stanley downgraded its rating to an Underweight but stick to its price target of $33 on April 07, 2025. Morgan Stanley upgraded its rating to an Overweight and raised its price target to $76 on December 19, 2024. BofA Securities upgraded its rating to Buy for this stock on August 09, 2024, but kept the price target unchanged to $54. In a note dated July 16, 2024, Compass Point initiated a Buy rating and provided a target price of $54 on this stock.
Bread Financial Holdings Inc experienced fluctuations in its stock price throughout the past year between $38.21 and $75.83. Currently, Wall Street analysts expect the stock to reach $69 within the next 12 months. Bread Financial Holdings Inc [NYSE: BFH] shares were valued at $75.81 at the most recent close of the market. An investor can expect a potential drop of -8.98% based on the average BFH price forecast.
Analyzing the BFH fundamentals
Trailing Twelve Months sales for Bread Financial Holdings Inc [NYSE:BFH] were 4.68B which represents -3.12% decline. Gross Profit Margin for this corporation currently stands at 0.39% with Operating Profit Margin at 0.11%, Pretax Profit Margin comes in at 0.12%, and Net Profit Margin reading is 0.1%. To continue investigating profitability, this company’s Return on Assets is posted at 0.02, Equity is 0.15 and Total Capital is 0.02.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 74.20 points at the first support level, and at 72.59 for the second support level. However, for the 1st resistance point, the stock is sitting at 77.04, and for the 2nd resistance point, it is at 78.27.
Ratios To Look Out For
To put it in perspective, the Current Ratio for Bread Financial Holdings Inc [NYSE:BFH] is 1.50. Considering the valuation of this stock, the price to sales ratio is 0.74, the price to book ratio is 1.05 and price to earnings (TTM) ratio is 7.72.
Transactions by insiders
Recent insider trading involved Fawcett John J., Director, that happened on Jul 30 ’25 when 1027.0 shares were purchased.
