Choice Hotels International, Inc [CHH] stock prices are down -0.53% to $90.81 at the moment. In order to assess the stock’s recent performance, you can check whether its short-term value is rising or falling. The CHH shares have gain 7.06% over the last week, with a monthly amount drifted -4.85%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Choice Hotels International, Inc [NYSE: CHH] stock has seen the most recent analyst activity on December 15, 2025, when Goldman downgraded its rating to a Neutral but kept the price target unchanged to $90 for it. Previously, JP Morgan upgraded its rating to Neutral on December 12, 2025, and kept the price target unchanged to $95. On November 18, 2025, Wells Fargo initiated with a Underweight rating and assigned a price target of $84 on the stock. BofA Securities downgraded its rating to a Underperform but stick to its price target of $110 on September 29, 2025. JP Morgan initiated its recommendation with a Underweight and recommended $124 as its price target on June 23, 2025. Goldman upgraded its rating to Buy for this stock on April 14, 2025, but kept the price target unchanged to $138. In a note dated March 24, 2025, Redburn Atlantic upgraded a Neutral rating on this stock but restated the target price of $132.
The stock price of Choice Hotels International, Inc [CHH] has been fluctuating between $84.04 and $157.86 over the past year. Currently, Wall Street analysts expect the stock to reach $101.14 within the next 12 months. Choice Hotels International, Inc [NYSE: CHH] shares were valued at $90.81 at the most recent close of the market. An investor can expect a potential return of 11.38% based on the average CHH price forecast.
Analyzing the CHH fundamentals
The Choice Hotels International, Inc [NYSE:CHH] reported sales of 1.60B for trailing twelve months, representing a surge of 4.53%. Gross Profit Margin for this corporation currently stands at 0.51% with Operating Profit Margin at 0.29%, Pretax Profit Margin comes in at 0.3%, and Net Profit Margin reading is 0.24%. To continue investigating profitability, this company’s Return on Assets is posted at 0.13, Equity is 106.64 and Total Capital is 0.19. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of13.54.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 88.83 points at the first support level, and at 86.84 for the second support level. However, for the 1st resistance point, the stock is sitting at 92.30, and for the 2nd resistance point, it is at 93.78.
Ratios To Look Out For
It’s worth pointing out that Choice Hotels International, Inc [NYSE:CHH]’s Current Ratio is 0.96. In addition, the Quick Ratio stands at 0.96 and the Cash Ratio stands at 0.11. Considering the valuation of this stock, the price to sales ratio is 2.63, the price to book ratio is 28.06 and price to earnings (TTM) ratio is 11.14.
Transactions by insiders
Recent insider trading involved WELLNESS ADVOCACY FUND, 10% Owner, that happened on Dec 03 ’25 when 38000.0 shares were purchased. EVP, Op & Chief Glb Brands Ofc, Dragisich Dominic completed a deal on Jul 23 ’25 to sell 2500.0 shares. Meanwhile, EVP, Op & Chief Glb Brands Ofc Dragisich Dominic sold 4900.0 shares on Jul 08 ’25.
