Synchrony Financial [SYF] stock prices are down -0.13% to $74.52 at the moment. One of the good ways to gauge the recent performance is if the stock’s short-term value is rising or falling. The SYF shares have gain 5.75% over the last week, with a monthly amount drifted -0.43%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Synchrony Financial [NYSE: SYF] stock has seen the most recent analyst activity on October 10, 2025, when HSBC Securities upgraded its rating to a Buy but kept the price target unchanged to $81 for it. Previously, JP Morgan downgraded its rating to Neutral on October 07, 2025, and kept the price target unchanged to $75. On August 01, 2025, Rothschild & Co Redburn initiated with a Neutral rating and assigned a price target of $72 on the stock. BTIG Research upgraded its rating to a Buy but stick to its price target of $100 on July 14, 2025. Morgan Stanley downgraded its rating to a Equal-Weight but $44 remained the price target by the analyst firm on April 07, 2025. Compass Point downgraded its rating to Neutral for this stock on January 28, 2025, but kept the price target unchanged to $70. In a note dated January 06, 2025, Barclays upgraded an Overweight rating on this stock and boosted its target price from $59 to $79.
The stock price of Synchrony Financial [SYF] has been fluctuating between $40.54 and $77.41 over the past year. Currently, Wall Street analysts expect the stock to reach $81 within the next 12 months. Synchrony Financial [NYSE: SYF] shares were valued at $74.52 at the most recent close of the market. An investor can expect a potential return of 8.7% based on the average SYF price forecast.
Analyzing the SYF fundamentals
The Synchrony Financial [NYSE:SYF] reported sales of 19.27B for trailing twelve months, representing a drop of -3.13%. Gross Profit Margin for this corporation currently stands at 0.59% with Operating Profit Margin at 0.29%, Pretax Profit Margin comes in at 0.23%, and Net Profit Margin reading is 0.18%. To continue investigating profitability, this company’s Return on Assets is posted at 0.03, Equity is 0.21 and Total Capital is 0.05. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.85.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 73.90 points at the first support level, and at 73.27 for the second support level. However, for the 1st resistance point, the stock is sitting at 75.18, and for the 2nd resistance point, it is at 75.83.
Ratios To Look Out For
It’s worth pointing out that Synchrony Financial [NYSE:SYF]’s Current Ratio is 2.90. Also, the Quick Ratio is 2.90, while the Cash Ratio stands at 2.9. Considering the valuation of this stock, the price to sales ratio is 1.39, the price to book ratio is 1.69 and price to earnings (TTM) ratio is 8.14.
Transactions by insiders
Recent insider trading involved MOTHNER JONATHAN S, that happened on Nov 17 ’25 when 32000.0 shares were sold. Officer, MOTHNER JONATHAN S completed a deal on Nov 17 ’25 to buy 32000.0 shares. Meanwhile, Owens Darrell sold 2989.0 shares on Nov 03 ’25.
