Upbound Group Inc [UPBD] stock prices are down -0.31% to $16.1 at the moment. An important factor to consider is whether the stock is rising or falling in short-term value. The UPBD shares have lost -7.79% over the last week, with a monthly amount drifted -29.66%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Upbound Group Inc [NASDAQ: UPBD] stock has seen the most recent analyst activity on September 15, 2025, when Loop Capital upgraded its rating to a Buy but kept the price target unchanged to $36 for it. On June 07, 2024, BTIG Research initiated with a Buy rating and assigned a price target of $45 on the stock. TD Cowen started tracking the stock assigning a Outperform rating and suggested a price target of $43 on March 08, 2024. Stephens upgraded its rating to a Overweight.
The stock price of Upbound Group Inc [UPBD] has been fluctuating between $15.95 and $36.00 over the past year. Currently, Wall Street analysts expect the stock to reach $39.67 within the next 12 months. Upbound Group Inc [NASDAQ: UPBD] shares were valued at $16.1 at the most recent close of the market. An investor can expect a potential return of 146.4% based on the average UPBD price forecast.
Analyzing the UPBD fundamentals
The Upbound Group Inc [NASDAQ:UPBD] reported sales of 4.58B for trailing twelve months, representing a surge of 8.97%. Gross Profit Margin for this corporation currently stands at 0.48% with Operating Profit Margin at 0.06%, Pretax Profit Margin comes in at 0.03%, and Net Profit Margin reading is 0.02%. To continue investigating profitability, this company’s Return on Assets is posted at 0.03, Equity is 0.13 and Total Capital is 0.1. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.42.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 15.86 points at the first support level, and at 15.63 for the second support level. However, for the 1st resistance point, the stock is sitting at 16.29, and for the 2nd resistance point, it is at 16.49.
Ratios To Look Out For
It’s worth pointing out that Upbound Group Inc [NASDAQ:UPBD]’s Current Ratio is 3.07. On the other hand, the Quick Ratio is 0.88, and the Cash Ratio is 0.25. Considering the valuation of this stock, the price to sales ratio is 0.20, the price to book ratio is 1.36 and price to earnings (TTM) ratio is 10.99.
Transactions by insiders
Recent insider trading involved BROWN JEFFREY J, Director, that happened on Oct 21 ’25 when 1951.0 shares were purchased. EVP, Acima, Montrone Ralph T. completed a deal on Sep 11 ’25 to sell 6000.0 shares. Meanwhile, Officer Montrone Ralph T. bought 6000.0 shares on Sep 11 ’25.
