How have Sonos Inc (SONO)’s performance and profitability changed over the time?

Nora Barnes

Sonos Inc [SONO] stock is trading at $16.58, down -3.10%. An important factor to consider is whether the stock is rising or falling in short-term value. The SONO shares have gain 1.78% over the last week, with a monthly amount glided 0.85%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Sonos Inc [NASDAQ: SONO] stock has seen the most recent analyst activity on November 06, 2025, when Morgan Stanley upgraded its rating to a Equal-Weight but kept the price target unchanged to $17 for it. Previously, Morgan Stanley downgraded its rating to Underweight on September 26, 2024, and dropped its price target to $11. On August 08, 2024, downgrade downgraded it’s rating to Hold and revised its price target to $10 on the stock. Morgan Stanley upgraded its rating to a Overweight and increased its price target to $20 on December 12, 2023. BofA Securities downgraded its rating to a Neutral and reduced its price target to $12 on November 07, 2023. Rosenblatt started tracking with a Buy rating for this stock on September 20, 2023, and assigned it a price target of $20. In a note dated September 08, 2023, Craig Hallum initiated an Buy rating and provided a target price of $20 on this stock.

Sonos Inc [SONO] stock has fluctuated between $7.62 and $18.06 over the past year. Currently, Wall Street analysts expect the stock to reach $17 within the next 12 months. Sonos Inc [NASDAQ: SONO] shares were valued at $16.58 at the most recent close of the market. An investor can expect a potential return of 2.53% based on the average SONO price forecast.

Analyzing the SONO fundamentals

Sonos Inc [NASDAQ:SONO] reported sales of 1.44B for the trailing twelve months, which represents a growth of 12.73%. Gross Profit Margin for this corporation currently stands at 0.44% with Operating Profit Margin at -0.03%, Pretax Profit Margin comes in at -0.03%, and Net Profit Margin reading is -0.04%. To continue investigating profitability, this company’s Return on Assets is posted at -0.07, Equity is -0.15 and Total Capital is -0.11. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.15.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 16.37 points at the first support level, and at 16.15 for the second support level. However, for the 1st resistance point, the stock is sitting at 16.93, and for the 2nd resistance point, it is at 17.27.

Ratios To Look Out For

For context, Sonos Inc’s Current Ratio is 1.43. On the other hand, the Quick Ratio is 0.94, and the Cash Ratio is 0.5. Considering the valuation of this stock, the price to sales ratio is 1.39, the price to book ratio is 5.07.

Transactions by insiders

Recent insider trading involved Coliseum Capital Management, L, 10% Owner, that happened on Aug 07 ’25 when 0.13 million shares were purchased. 10% Owner, Coliseum Capital Management, L completed a deal on Aug 08 ’25 to buy 55000.0 shares. Meanwhile, Director Darrell Bracken bought 22412.0 shares on Aug 08 ’25.

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