Sonoco Products Co (SON) stock hits $39.95: Is it a good time to buy or wait for a dip?

Nora Barnes

Sonoco Products Co [SON] stock prices are up 0.93% to $39.95 at the moment. Until recently, the best way to gauge how the stock has performed was to look at its short-term value. The SON shares have lost -6.26% over the last week, with a monthly amount drifted -15.31%, and not seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Sonoco Products Co [NYSE: SON] stock has seen the most recent analyst activity on October 09, 2025, when BofA Securities downgraded its rating to a Neutral but kept the price target unchanged to $56 for it. Previously, UBS started tracking the stock with Neutral rating on June 04, 2025, and set its price target to $48. On May 23, 2025, upgrade upgraded it’s rating to Overweight but maintained its price target of $55 on the stock. Jefferies started tracking the stock assigning a Buy rating and suggested a price target of $62 on April 22, 2025. Truist initiated its recommendation with a Buy and recommended $63 as its price target on November 26, 2024. Wells Fargo downgraded its rating to Underweight for this stock on August 21, 2024, and downed its price target to $52. In a note dated July 19, 2024, Raymond James initiated an Outperform rating and provided a target price of $62 on this stock.

The stock price of Sonoco Products Co [SON] has been fluctuating between $39.13 and $55.33 over the past year. Currently, Wall Street analysts expect the stock to reach $51 within the next 12 months. Sonoco Products Co [NYSE: SON] shares were valued at $39.95 at the most recent close of the market. An investor can expect a potential return of 27.66% based on the average SON price forecast.

Analyzing the SON fundamentals

The Sonoco Products Co [NYSE:SON] reported sales of 6.66B for trailing twelve months, representing a surge of 17.61%. Gross Profit Margin for this corporation currently stands at 0.21% with Operating Profit Margin at 0.07%, Pretax Profit Margin comes in at 0.01%, and Net Profit Margin reading is 0.1%. To continue investigating profitability, this company’s Return on Assets is posted at 0.05, Equity is 0.21 and Total Capital is 0.04. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 1.76.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance.

Ratios To Look Out For

It’s worth pointing out that Sonoco Products Co [NYSE:SON]’s Current Ratio is 1.25. As well, the Quick Ratio is 0.72, while the Cash Ratio is 0.14. Considering the valuation of this stock, the price to sales ratio is 0.59, the price to book ratio is 1.22.

Transactions by insiders

Recent insider trading involved Haley John R, Director, that happened on May 02 ’25 when 2246.0 shares were purchased. President & CEO, Coker R. Howard completed a deal on May 01 ’25 to buy 20000.0 shares. Meanwhile, Director HILL ROBERT R JR bought 5475.0 shares on Apr 30 ’25.

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