Long-Time Horizon Analysis of Baidu Inc ADR (BIDU) Stock

Nora Barnes

Baidu Inc ADR [BIDU] stock prices are up 1.37% to $121.58 at the moment. In order to assess the stock’s recent performance, you can check whether its short-term value is rising or falling. The BIDU shares have lost -11.83% over the last week, with a monthly amount drifted -1.79%, and not seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Baidu Inc ADR [NASDAQ: BIDU] stock has seen the most recent analyst activity on October 14, 2025, when Daiwa Securities upgraded its rating to a Buy. Previously, Macquarie upgraded its rating to Outperform on October 10, 2025, and kept the price target unchanged to $176. On September 16, 2025, upgrade upgraded it’s rating to Buy but maintained its price target of $143 on the stock. Nomura downgraded its rating to a Neutral. Daiwa Securities downgraded its rating to a Outperform. JP Morgan downgraded its rating to Neutral for this stock on November 27, 2024. In a note dated November 25, 2024, Susquehanna downgraded a Neutral rating on this stock and revised its target price from $105 to $85.

The stock price of Baidu Inc ADR [BIDU] has been fluctuating between $74.71 and $149.51 over the past year. Currently, Wall Street analysts expect the stock to reach $128.75 within the next 12 months. Baidu Inc ADR [NASDAQ: BIDU] shares were valued at $121.58 at the most recent close of the market. An investor can expect a potential return of 5.9% based on the average BIDU price forecast.

Analyzing the BIDU fundamentals

The Baidu Inc ADR [NASDAQ:BIDU] reported sales of 18.41B for trailing twelve months, representing a drop of -3.47%. Gross Profit Margin for this corporation currently stands at 0.47% with Operating Profit Margin at 0.13%, Pretax Profit Margin comes in at 0.24%, and Net Profit Margin reading is 0.21%. To continue investigating profitability, this company’s Return on Assets is posted at 0.06, Equity is 0.1 and Total Capital is 0.05. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.33.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance.

Ratios To Look Out For

It’s worth pointing out that Baidu Inc ADR [NASDAQ:BIDU]’s Current Ratio is 1.85. In addition, the Quick Ratio stands at 1.85 and the Cash Ratio stands at 0.35. Considering the valuation of this stock, the price to sales ratio is 1.77, the price to book ratio is 1.09 and price to earnings (TTM) ratio is 11.16.

Transactions by insiders

Recent insider trading involved Liang Victor Zhixiang, Officer, that happened on Sep 26 ’25 when 5000.0 shares were purchased. Independent Director, James Ding completed a deal on Mar 18 ’25 to buy 7000.0 shares. Meanwhile, Director Callinicos Brent bought 2986.0 shares on Feb 19 ’25.

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