Baidu Inc ADR (BIDU) stock: 12-month forecast projects -36.97% potential drop%

Nora Barnes

Baidu Inc ADR [BIDU] stock prices are up 1.26% to $142.0 at the moment. One of the good ways to gauge the recent performance is if the stock’s short-term value is rising or falling. The BIDU shares have gain 8.12% over the last week, with a monthly amount glided 44.59%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Baidu Inc ADR [NASDAQ: BIDU] stock has seen the most recent analyst activity on September 16, 2025, when Arete upgraded its rating to a Buy but kept the price target unchanged to $143 for it. Previously, Nomura downgraded its rating to Neutral on February 19, 2025. On February 18, 2025, downgrade downgraded it’s rating to Outperform. JP Morgan downgraded its rating to a Neutral. Susquehanna downgraded its rating to a Neutral and reduced its price target to $85 on November 25, 2024. China Renaissance downgraded its rating to Hold for this stock on November 25, 2024, but kept the price target unchanged to $86. In a note dated November 22, 2024, Barclays downgraded an Equal Weight rating on this stock.

The stock price of Baidu Inc ADR [BIDU] has been fluctuating between $74.71 and $145.20 over the past year. Currently, Wall Street analysts expect the stock to reach $89.5 within the next 12 months. Baidu Inc ADR [NASDAQ: BIDU] shares were valued at $142.0 at the most recent close of the market. An investor can expect a potential drop of -36.97% based on the average BIDU price forecast.

Analyzing the BIDU fundamentals

The Baidu Inc ADR [NASDAQ:BIDU] reported sales of 18.41B for trailing twelve months, representing a drop of -3.47%. Gross Profit Margin for this corporation currently stands at 0.47% with Operating Profit Margin at 0.13%, Pretax Profit Margin comes in at 0.24%, and Net Profit Margin reading is 0.21%. To continue investigating profitability, this company’s Return on Assets is posted at 0.06, Equity is 0.1 and Total Capital is 0.05. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.33.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 140.83 points at the first support level, and at 139.65 for the second support level. However, for the 1st resistance point, the stock is sitting at 143.82, and for the 2nd resistance point, it is at 145.63.

Ratios To Look Out For

It’s worth pointing out that Baidu Inc ADR [NASDAQ:BIDU]’s Current Ratio is 1.85. Also, the Quick Ratio is 1.85, while the Cash Ratio stands at 0.35. Considering the valuation of this stock, the price to sales ratio is 2.07, the price to book ratio is 1.28 and price to earnings (TTM) ratio is 13.04.

Transactions by insiders

Recent insider trading involved Liang Victor Zhixiang, Officer, that happened on Sep 26 ’25 when 5000.0 shares were purchased. Independent Director, James Ding completed a deal on Mar 18 ’25 to buy 7000.0 shares. Meanwhile, Director Callinicos Brent bought 2986.0 shares on Feb 19 ’25.

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