At the time of writing, Apple Inc [AAPL] stock is trading at $254.43, down -0.64%. In order to assess the stock’s recent performance, you can check whether its short-term value is rising or falling. The AAPL shares have gain 6.84% over the last week, with a monthly amount glided 11.71%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Apple Inc [NASDAQ: AAPL] stock has seen the most recent analyst activity on September 22, 2025, when Wedbush reiterated its Outperform rating and also boosted its price target to $310 from $270. Previously, JP Morgan reaffirmed its Overweight rating on September 19, 2025, and elevated its price target to $280. On September 16, 2025, Bernstein initiated with a Outperform rating and assigned a price target of $290 on the stock. DA Davidson downgraded its rating to a Neutral but stick to its price target of $250 on September 11, 2025. MoffettNathanson upgraded its rating to a Neutral but $225 remained the price target by the analyst firm on September 04, 2025. Loop Capital reiterated a Hold rating for this stock on August 21, 2025, and downed its price target to $226. In a note dated August 07, 2025, BofA Securities reiterated a Buy rating on this stock and boosted its target price from $240 to $250.
For the past year, the stock price of Apple Inc fluctuated between $169.21 and $260.10. Currently, Wall Street analysts expect the stock to reach $236.38 within the next 12 months. Apple Inc [NASDAQ: AAPL] shares were valued at $254.43 at the most recent close of the market. An investor can expect a potential drop of -7.09% based on the average AAPL price forecast.
Analyzing the AAPL fundamentals
According to Apple Inc [NASDAQ:AAPL], the company’s sales were 408.62B for trailing twelve months, which represents an 9.63% jump. Gross Profit Margin for this corporation currently stands at 0.47% with Operating Profit Margin at 0.32%, Pretax Profit Margin comes in at 0.32%, and Net Profit Margin reading is 0.24%. To continue investigating profitability, this company’s Return on Assets is posted at 0.3, Equity is 1.55 and Total Capital is 0.68. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of1.54.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 252.89 points at the first support level, and at 251.36 for the second support level. However, for the 1st resistance point, the stock is sitting at 256.65, and for the 2nd resistance point, it is at 258.88.
Ratios To Look Out For
It is important to note that Apple Inc [NASDAQ:AAPL] has a current ratio of 0.87. In addition, the Quick Ratio stands at 0.83 and the Cash Ratio stands at 0.22. Considering the valuation of this stock, the price to sales ratio is 9.24, the price to book ratio is 57.42 and price to earnings (TTM) ratio is 38.68.
Transactions by insiders
Recent insider trading involved LEVINSON ARTHUR D, Director, that happened on Aug 28 ’25 when 90000.0 shares were sold. Director, LEVINSON ARTHUR D completed a deal on Aug 28 ’25 to buy 90000.0 shares. Meanwhile, Senior Vice President O’BRIEN DEIRDRE sold 34821.0 shares on Aug 08 ’25.
