It’s still a bull thesis, just subverted: Honest Company Inc (HNST)

At the time of writing, Honest Company Inc [HNST] stock is trading at $3.98, up 2.05%. Until recently, the best way to gauge how the stock has performed was to look at its short-term value. The HNST shares have gain 8.74% over the last week, with a monthly amount drifted -15.68%, and not seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Honest Company Inc [NASDAQ: HNST] stock has seen the most recent analyst activity on August 07, 2025, when Telsey Advisory Group reiterated its Market Perform rating and also revised its price target to $6 from $7. Previously, Telsey Advisory Group reaffirmed its Market Perform rating on January 10, 2025, and elevated its price target to $7. On December 17, 2024, downgrade downgraded it’s rating to Hold but maintained its price target of $7 on the stock. Telsey Advisory Group reiterated its Market Perform rating and increased its price target to $6 on November 13, 2024. Alliance Global Partners reiterated its recommendation of a Buy and raised its price target to $8 on November 13, 2024. B. Riley Securities started tracking with a Buy rating for this stock on September 10, 2024, and assigned it a price target of $6.50. In a note dated August 06, 2024, Northland Capital initiated an Outperform rating and provided a target price of $6 on this stock.

For the past year, the stock price of Honest Company Inc fluctuated between $3.32 and $8.97. Currently, Wall Street analysts expect the stock to reach $5.58 within the next 12 months. Honest Company Inc [NASDAQ: HNST] shares were valued at $3.98 at the most recent close of the market. An investor can expect a potential return of 40.2% based on the average HNST price forecast.

Analyzing the HNST fundamentals

According to Honest Company Inc [NASDAQ:HNST], the company’s sales were 389.78M for trailing twelve months, which represents an 0.44% jump. Gross Profit Margin for this corporation currently stands at 0.39% with Operating Profit Margin at 0.01%, Pretax Profit Margin comes in at 0.02%, and Net Profit Margin reading is 0.02%. To continue investigating profitability, this company’s Return on Assets is posted at 0.03, Equity is 0.04 and Total Capital is 0.03. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.09.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 3.92 points at the first support level, and at 3.85 for the second support level. However, for the 1st resistance point, the stock is sitting at 4.02, and for the 2nd resistance point, it is at 4.06.

Ratios To Look Out For

It is important to note that Honest Company Inc [NASDAQ:HNST] has a current ratio of 4.15. As well, the Quick Ratio is 2.36, while the Cash Ratio is 1.35. Considering the valuation of this stock, the price to sales ratio is 1.14, the price to book ratio is 2.37 and price to earnings (TTM) ratio is 70.82.

Transactions by insiders

Recent insider trading involved Ball Dorria L., Chief People Officer, that happened on Aug 20 ’25 when 4856.0 shares were sold. SVP, Customer Sales, Mayle Jonathan completed a deal on Aug 20 ’25 to sell 4806.0 shares. Meanwhile, Chief Executive Officer Vernon Carla sold 99328.0 shares on Aug 20 ’25.

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