EBay Inc’s stock (EBAY) continues to rise above its goal

A share price of EBay Inc [EBAY] is currently trading at $91.75, up 18.30%. Until recently, the best way to gauge how the stock has performed was to look at its short-term value. The EBAY shares have gain 11.28% over the last week, with a monthly amount glided 20.57%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

EBay Inc [NASDAQ: EBAY] stock has seen the most recent analyst activity on July 31, 2025, when BMO Capital Markets upgraded its rating to a Outperform but kept the price target unchanged to $102 for it. On May 12, 2025, upgrade upgraded it’s rating to Buy but maintained its price target of $70 on the stock. JP Morgan reiterated its Neutral rating and increased its price target to $60 on May 01, 2025. Bernstein downgraded its rating to a Mkt Perform but $65 remained the price target by the analyst firm on April 22, 2025. Jefferies downgraded its rating to Underperform for this stock on December 10, 2024, and downed its price target to $52. In a note dated December 09, 2024, Wedbush initiated an Neutral rating and provided a target price of $70 on this stock.

EBay Inc experienced fluctuations in its stock price throughout the past year between $53.74 and $83.53. Currently, Wall Street analysts expect the stock to reach $83.71 within the next 12 months. EBay Inc [NASDAQ: EBAY] shares were valued at $91.75 at the most recent close of the market. An investor can expect a potential drop of -8.76% based on the average EBAY price forecast.

Analyzing the EBAY fundamentals

Trailing Twelve Months sales for EBay Inc [NASDAQ:EBAY] were 10.50B which represents 5.73% growth. Gross Profit Margin for this corporation currently stands at 0.72% with Operating Profit Margin at 0.21%, Pretax Profit Margin comes in at 0.24%, and Net Profit Margin reading is 0.21%. To continue investigating profitability, this company’s Return on Assets is posted at 0.12, Equity is 0.43 and Total Capital is 0.19. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 1.48.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 88.74 points at the first support level, and at 85.72 for the second support level. However, for the 1st resistance point, the stock is sitting at 93.78, and for the 2nd resistance point, it is at 95.80.

Ratios To Look Out For

To put it in perspective, the Current Ratio for EBay Inc [NASDAQ:EBAY] is 1.00. As well, the Quick Ratio is 1.17, while the Cash Ratio is 0.35. Considering the valuation of this stock, the price to sales ratio is 4.03, the price to book ratio is 8.58 and price to earnings (TTM) ratio is 20.24.

Transactions by insiders

Recent insider trading involved Sweetnam Jordan Douglas Bradle, SVP, Chief Commercial Officer, that happened on Jul 15 ’25 when 22206.0 shares were sold. Officer, STEPHEN J PRIEST completed a deal on Jul 17 ’25 to buy 1168.0 shares. Meanwhile, President and CEO IANNONE JAMIE sold 12644.0 shares on Jul 01 ’25.

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