Bread Financial Holdings Inc [BFH] stock is trading at $50.47, up 3.74%. Until recently, the best way to gauge how the stock has performed was to look at its short-term value. The BFH shares have gain 5.61% over the last week, with a monthly amount glided 17.78%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Bread Financial Holdings Inc [NYSE: BFH] stock has seen the most recent analyst activity on April 07, 2025, when Morgan Stanley downgraded its rating to a Underweight but kept the price target unchanged to $33 for it. Previously, Morgan Stanley upgraded its rating to Overweight on December 19, 2024, and elevated its price target to $76. On August 09, 2024, upgrade upgraded it’s rating to Buy but maintained its price target of $54 on the stock. Compass Point started tracking the stock assigning a Buy rating and suggested a price target of $54 on July 16, 2024. Evercore ISI upgraded its rating to a In-line and raised its price target to $45 on June 20, 2024. In a note dated May 02, 2024, Keefe Bruyette upgraded an Outperform rating on this stock and boosted its target price from $38 to $67.
Bread Financial Holdings Inc [BFH] stock has fluctuated between $38.21 and $66.71 over the past year. Currently, Wall Street analysts expect the stock to reach $52 within the next 12 months. Bread Financial Holdings Inc [NYSE: BFH] shares were valued at $50.47 at the most recent close of the market. An investor can expect a potential return of 3.03% based on the average BFH price forecast.
Analyzing the BFH fundamentals
Bread Financial Holdings Inc [NYSE:BFH] reported sales of 4.74B for the trailing twelve months, which represents a drop of -3.55%. Gross Profit Margin for this corporation currently stands at 0.97% with Operating Profit Margin at 0.06%, Pretax Profit Margin comes in at 0.1%, and Net Profit Margin reading is 0.07%. To continue investigating profitability, this company’s Return on Assets is posted at 0.01, Equity is 0.09 and Total Capital is 0.01.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 49.38 points at the first support level, and at 48.28 for the second support level. However, for the 1st resistance point, the stock is sitting at 51.50, and for the 2nd resistance point, it is at 52.53.
Ratios To Look Out For
For context, Bread Financial Holdings Inc’s Current Ratio is 1.06. Considering the valuation of this stock, the price to sales ratio is 0.50, the price to book ratio is 0.78 and price to earnings (TTM) ratio is 9.00.
Transactions by insiders
Recent insider trading involved Fawcett John J., Director, that happened on Oct 28 ’24 when 1000.0 shares were purchased. Director, Fawcett John J. completed a deal on Aug 12 ’24 to buy 2000.0 shares.
