What is the stock price trajectory of Bread Financial Holdings Inc (BFH)?

At the time of writing, Bread Financial Holdings Inc [BFH] stock is trading at $52.42, up 4.84%. Until recently, the best way to gauge how the stock has performed was to look at its short-term value. The BFH shares have gain 9.30% over the last week, with a monthly amount drifted -7.92%, and not seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Bread Financial Holdings Inc [NYSE: BFH] stock has seen the most recent analyst activity on December 19, 2024, when Morgan Stanley upgraded its rating to a Overweight and also boosted its price target to $76 from $35. Previously, BofA Securities upgraded its rating to Buy on August 09, 2024, and kept the price target unchanged to $54. On July 16, 2024, Compass Point initiated with a Buy rating and assigned a price target of $54 on the stock. Evercore ISI upgraded its rating to a In-line and increased its price target to $45 on June 20, 2024. BTIG Research initiated its recommendation with a Neutral. Keefe Bruyette upgraded its rating to Outperform for this stock on May 02, 2024, and upped its price target to $67. In a note dated May 01, 2024, Argus downgraded an Hold rating on this stock.

For the past year, the stock price of Bread Financial Holdings Inc fluctuated between $32.10 and $66.71. Currently, Wall Street analysts expect the stock to reach $58.4 within the next 12 months. Bread Financial Holdings Inc [NYSE: BFH] shares were valued at $52.42 at the most recent close of the market. An investor can expect a potential return of 11.41% based on the average BFH price forecast.

Analyzing the BFH fundamentals

According to Bread Financial Holdings Inc [NYSE:BFH], the company’s sales were 4.79B for trailing twelve months, which represents an -7.97% plunge. Gross Profit Margin for this corporation currently stands at 0.91% with Operating Profit Margin at 0.06%, Pretax Profit Margin comes in at 0.08%, and Net Profit Margin reading is 0.05%. To continue investigating profitability, this company’s Return on Assets is posted at 0.01, Equity is 0.09 and Total Capital is 0.01. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 1.86.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 51.29 points at the first support level, and at 50.15 for the second support level. However, for the 1st resistance point, the stock is sitting at 53.03, and for the 2nd resistance point, it is at 53.63.

Ratios To Look Out For

It is important to note that Bread Financial Holdings Inc [NYSE:BFH] has a current ratio of 0.09. Considering the valuation of this stock, the price to sales ratio is 0.54, the price to book ratio is 0.84 and price to earnings (TTM) ratio is 9.49.

Transactions by insiders

Recent insider trading involved Fawcett John J., Director, that happened on Oct 28 ’24 when 1000.0 shares were purchased. Director, Fawcett John J. completed a deal on Aug 12 ’24 to buy 2000.0 shares.

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