Harley-Davidson, Inc [HOG] stock is trading at $26.48, up 0.23%. Until recently, the best way to gauge how the stock has performed was to look at its short-term value. The HOG shares have gain 2.83% over the last week, with a monthly amount drifted -7.83%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Harley-Davidson, Inc [NYSE: HOG] stock has seen the most recent analyst activity on January 23, 2025, when Citigroup reiterated its Neutral rating and also revised its price target to $31 from $34. Previously, Morgan Stanley downgraded its rating to Equal-Weight on January 21, 2025, and dropped its price target to $33. On December 31, 2024, Robert W. Baird reiterated its Neutral rating and revised its price target to $36 on the stock. Robert W. Baird downgraded its rating to a Neutral and decreased its price target to $40 on October 02, 2024. DA Davidson upgraded its rating to Buy for this stock on July 21, 2023, and upped its price target to $47. In a note dated July 13, 2023, UBS reiterated an Neutral rating on this stock and revised its target price from $49 to $40.
Harley-Davidson, Inc [HOG] stock has fluctuated between $25.25 and $44.16 over the past year. Currently, Wall Street analysts expect the stock to reach $40.5 within the next 12 months. Harley-Davidson, Inc [NYSE: HOG] shares were valued at $26.48 at the most recent close of the market. An investor can expect a potential return of 52.95% based on the average HOG price forecast.
Analyzing the HOG fundamentals
Harley-Davidson, Inc [NYSE:HOG] reported sales of 5.19B for the trailing twelve months, which represents a drop of -34.71%. Gross Profit Margin for this corporation currently stands at 0.33% with Operating Profit Margin at 0.1%, Pretax Profit Margin comes in at 0.11%, and Net Profit Margin reading is 0.1%. To continue investigating profitability, this company’s Return on Assets is posted at 0.18, Equity is 0.18 and Total Capital is 5.51.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 26.18 points at the first support level, and at 25.88 for the second support level. However, for the 1st resistance point, the stock is sitting at 26.76, and for the 2nd resistance point, it is at 27.04.
Ratios To Look Out For
For context, Harley-Davidson, Inc’s Current Ratio is 1.40. As well, the Quick Ratio is 1.19, while the Cash Ratio is 0.64. Considering the valuation of this stock, the price to sales ratio is 0.65, the price to book ratio is 0.98 and price to earnings (TTM) ratio is 7.96.
Transactions by insiders
Recent insider trading involved Mansfield Luke Christopher, Chief Commercial Officer, that happened on Feb 13 ’25 when 3400.0 shares were sold. Officer, Mansfield Luke Christopher completed a deal on Feb 13 ’25 to buy 3400.0 shares. Meanwhile, Director Sylvester Maryrose sold 4278.0 shares on Oct 30 ’24.
