Are MediaAlpha Inc (MAX) stocks a prudent buy?

MediaAlpha Inc [MAX] stock is trading at $16.97, up 5.67%. Until recently, the best way to gauge how the stock has performed was to look at its short-term value. The MAX shares have gain 6.39% over the last week, with a monthly amount glided 18.75%, and seem to be holding up well over a long-time horizon.

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From an analyst’s perspective:

MediaAlpha Inc [NYSE: MAX] stock has seen the most recent analyst activity on June 26, 2024, when TD Cowen downgraded its rating to a Hold and also revised its price target to $13 from $19. Previously, BMO Capital Markets upgraded its rating to Outperform on February 26, 2024, and elevated its price target to $28. On January 10, 2024, TD Cowen initiated with a Outperform rating and assigned a price target of $15 on the stock. Citigroup downgraded its rating to a Sell and increased its price target to $8 on August 04, 2023. BMO Capital Markets initiated its recommendation with a Market Perform and recommended $10 as its price target on January 20, 2023. JP Morgan upgraded its rating to Overweight for this stock on December 20, 2022, and upped its price target to $14. In a note dated February 23, 2022, Citigroup downgraded an Neutral rating on this stock and revised its target price from $24 to $14.

MediaAlpha Inc [MAX] stock has fluctuated between $7.62 and $25.78 over the past year. Currently, Wall Street analysts expect the stock to reach $16.33 within the next 12 months. MediaAlpha Inc [NYSE: MAX] shares were valued at $16.97 at the most recent close of the market. An investor can expect a potential drop of -3.77% based on the average MAX price forecast.

Analyzing the MAX fundamentals

MediaAlpha Inc [NYSE:MAX] reported sales of 496.67M for the trailing twelve months, which represents a growth of 110.30%. Gross Profit Margin for this corporation currently stands at 0.17% with Operating Profit Margin at -0.01%, Pretax Profit Margin comes in at -0.04%, and Net Profit Margin reading is -0.03%. To continue investigating profitability, this company’s Return on Assets is posted at -0.07, Equity is 0.76 and Total Capital is -0.05. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at -6.84.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 16.35 points at the first support level, and at 15.73 for the second support level. However, for the 1st resistance point, the stock is sitting at 17.29, and for the 2nd resistance point, it is at 17.61.

Ratios To Look Out For

For context, MediaAlpha Inc’s Current Ratio is 1.10. As well, the Quick Ratio is 1.10, while the Cash Ratio is 0.26. Considering the valuation of this stock, the price to sales ratio is 1.87.

Transactions by insiders

Recent insider trading involved INSIGNIA CAPITAL PARTNERS GP, 10% Owner, that happened on May 10 ’24 when 2.59 million shares were sold. 10% Owner, WHITE MOUNTAINS INSURANCE GROU completed a deal on May 07 ’24 to sell 5.0 million shares. Meanwhile, 10% Owner INSIGNIA CAPITAL PARTNERS GP, sold 2.95 million shares on Mar 12 ’24.

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