A share price of Purple Innovation Inc [PRPL] is currently trading at $1.14, up 14.00%. It is a good measure of the stock’s recent performance to check whether the stock’s short-term value is rising or falling. The PRPL shares have gain 16.11% over the last week, with a monthly amount drifted -3.39%, and not seem to be holding up well over a long-time horizon.
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From an analyst’s perspective:
Purple Innovation Inc [NASDAQ: PRPL] stock has seen the most recent analyst activity on March 13, 2024, when ROTH MKM upgraded its rating to a Buy and also boosted its price target to $2.50 from $2. Previously, Craig Hallum upgraded its rating to Buy on November 10, 2022, and elevated its price target to $6. On March 02, 2022, UBS reiterated its Neutral rating and revised its price target to $6.50 on the stock. Truist reiterated its Hold rating and decreased its price target to $5 on March 02, 2022. KeyBanc Capital Markets reiterated its recommendation of a Overweight and reduced its price target to $16 on March 02, 2022. BofA Securities reiterated a Underperform rating for this stock on March 02, 2022, and downed its price target to $4.50. In a note dated March 02, 2022, B. Riley Securities reiterated an Neutral rating on this stock and revised its target price from $9 to $6.
Purple Innovation Inc experienced fluctuations in its stock price throughout the past year between $0.55 and $3.33. Currently, Wall Street analysts expect the stock to reach $4 within the next 12 months. Purple Innovation Inc [NASDAQ: PRPL] shares were valued at $1.14 at the most recent close of the market. An investor can expect a potential return of 250.88% based on the average PRPL price forecast.
Analyzing the PRPL fundamentals
Trailing Twelve Months sales for Purple Innovation Inc [NASDAQ:PRPL] were 526.84M which represents 9.75% growth. Gross Profit Margin for this corporation currently stands at 0.33% with Operating Profit Margin at -0.21%, Pretax Profit Margin comes in at -0.27%, and Net Profit Margin reading is -0.27%. To continue investigating profitability, this company’s Return on Assets is posted at -0.37, Equity is -1.16 and Total Capital is -0.38. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of2.48.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 1.0567 points at the first support level, and at 0.9633 for the second support level. However, for the 1st resistance point, the stock is sitting at 1.2067, and for the 2nd resistance point, it is at 1.2633.
Ratios To Look Out For
To put it in perspective, the Current Ratio for Purple Innovation Inc [NASDAQ:PRPL] is 1.50. Further, the Quick Ratio stands at 0.75, while the Cash Ratio is 0.36. Considering the valuation of this stock, the price to sales ratio is 0.23, the price to book ratio is 1.87.
Transactions by insiders
Recent insider trading involved DeMartini Robert, Chief Executive Officer, that happened on Jun 28 ’24 when 0.14 million shares were purchased. Chief Executive Officer, DeMartini Robert completed a deal on Jun 27 ’24 to buy 10105.0 shares. Meanwhile, Chief Executive Officer DeMartini Robert bought 51061.0 shares on Jun 26 ’24.
