Baozun Inc ADR (BZUN) stock hits $2.47: Is it a good time to buy or wait for a dip?

Baozun Inc ADR [BZUN] stock prices are down -0.40% to $2.47 at the moment. One of the good ways to gauge the recent performance is if the stock’s short-term value is rising or falling. The BZUN shares have gain 6.47% over the last week, with a monthly amount drifted -3.14%, and not seem to be holding up well over a long-time horizon.

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On 21, March 2024, Baozun Announces Fourth Quarter and Fiscal Year 2023 Unaudited Financial Results. In a post published today on Yahoo Finance, Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (“Baozun”, the “Company” or the “Group”), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2023.

From an analyst’s perspective:

Baozun Inc ADR [NASDAQ: BZUN] stock has seen the most recent analyst activity on March 26, 2024, when China Renaissance downgraded its rating to a Hold. Previously, Daiwa Securities upgraded its rating to Buy on February 08, 2024. On February 27, 2023, upgrade upgraded it’s rating to Outperform and revised its price target to $7 on the stock. JP Morgan started tracking the stock assigning a Overweight rating. JP Morgan upgraded its rating to a Overweight and raised its price target to $10 on January 11, 2023. JP Morgan upgraded its rating to Neutral for this stock on May 16, 2022, and upped its price target to $8. In a note dated March 14, 2022, JP Morgan downgraded an Underweight rating on this stock but restated the target price of $5.

The stock price of Baozun Inc ADR [BZUN] has been fluctuating between $1.90 and $5.37 over the past year. Currently, Wall Street analysts expect the stock to reach $6.4 within the next 12 months. Baozun Inc ADR [NASDAQ: BZUN] shares were valued at $2.47 at the most recent close of the market. An investor can expect a potential return of 159.11% based on the average BZUN price forecast.

Analyzing the BZUN fundamentals

The Baozun Inc ADR [NASDAQ:BZUN] reported sales of 1.24B for trailing twelve months, representing a surge of 7.21%. Gross Profit Margin for this corporation currently stands at 0.44% with Operating Profit Margin at -0.01%, Pretax Profit Margin comes in at -0.05%, and Net Profit Margin reading is -0.06%. To continue investigating profitability, this company’s Return on Assets is posted at -0.05, Equity is -0.12 and Total Capital is -0.01. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.59.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 2.42 points at the first support level, and at 2.36 for the second support level. However, for the 1st resistance point, the stock is sitting at 2.54, and for the 2nd resistance point, it is at 2.60.

Baozun Inc ADR [BZUN] reported earnings per share of $0.07 for its fiscal quarter that ended on 12/30/2023. Based on the Wall Street analysts’ estimates, the company was expected to report earnings of $0.15/share, meaning a difference of -$0.08 and a surprise factor of -53.30%. By comparison, the stated earnings for the previous quarter ended on 9/29/2023 were -$0.18 per share as compared to estimates of -$0.2 per share, a difference of $0.02 representing a surprise of 10.00%.

Ratios To Look Out For

It’s worth pointing out that Baozun Inc ADR [NASDAQ:BZUN]’s Current Ratio is 1.94. Also, the Quick Ratio is 1.58, while the Cash Ratio stands at 0.67. Considering the valuation of this stock, the price to sales ratio is 0.11, the price to book ratio is 0.26.

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