At the time of writing, Apple Inc [AAPL] stock is trading at $270.37, down -0.38%. Until recently, the best way to gauge how the stock has performed was to look at its short-term value. The AAPL shares have gain 2.87% over the last week, with a monthly amount glided 5.15%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Apple Inc [NASDAQ: AAPL] stock has seen the most recent analyst activity on October 31, 2025, when Jefferies upgraded its rating to a Hold but kept the price target unchanged to $246.99 for it. Previously, Wells Fargo reaffirmed its Overweight rating on October 31, 2025, and elevated its price target to $300. On October 31, 2025, UBS reiterated its Neutral rating and revised its price target to $280 on the stock. TD Cowen reiterated its Buy rating and increased its price target to $325 on October 31, 2025. Robert W. Baird reiterated its recommendation of a Outperform and raised its price target to $300 on October 31, 2025. Morgan Stanley reiterated an Overweight rating for this stock on October 31, 2025, and upped its price target to $305. In a note dated October 31, 2025, Monness Crespi & Hardt reiterated a Buy rating on this stock and boosted its target price from $270 to $300.
For the past year, the stock price of Apple Inc fluctuated between $169.21 and $274.14. Currently, Wall Street analysts expect the stock to reach $284.17 within the next 12 months. Apple Inc [NASDAQ: AAPL] shares were valued at $270.37 at the most recent close of the market. An investor can expect a potential return of 5.1% based on the average AAPL price forecast.
Analyzing the AAPL fundamentals
According to Apple Inc [NASDAQ:AAPL], the company’s sales were 416.16B for trailing twelve months, which represents an 7.94% jump. Gross Profit Margin for this corporation currently stands at 0.47% with Operating Profit Margin at 0.32%, Pretax Profit Margin comes in at 0.32%, and Net Profit Margin reading is 0.27%. To continue investigating profitability, this company’s Return on Assets is posted at 0.31, Equity is 1.64 and Total Capital is 0.69. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.11.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 267.25 points at the first support level, and at 264.12 for the second support level. However, for the 1st resistance point, the stock is sitting at 275.41, and for the 2nd resistance point, it is at 280.44.
Ratios To Look Out For
It is important to note that Apple Inc [NASDAQ:AAPL] has a current ratio of 0.89. As well, the Quick Ratio is 0.86, while the Cash Ratio is 0.22. Considering the valuation of this stock, the price to sales ratio is 9.64, the price to book ratio is 54.17 and price to earnings (TTM) ratio is 36.24.
Transactions by insiders
Recent insider trading involved Parekh Kevan, Senior Vice President, CFO, that happened on Oct 16 ’25 when 4199.0 shares were sold. Officer, KEVAN PAREKH completed a deal on Oct 16 ’25 to buy 4199.0 shares. Meanwhile, Chief Executive Officer COOK TIMOTHY D sold 0.13 million shares on Oct 02 ’25.
