At the time of writing, Apple Inc [AAPL] stock is trading at $269.7, up 0.26%. One of the good ways to gauge the recent performance is if the stock’s short-term value is rising or falling. The AAPL shares have gain 4.35% over the last week, with a monthly amount glided 5.92%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Apple Inc [NASDAQ: AAPL] stock has seen the most recent analyst activity on October 29, 2025, when BofA Securities reiterated its Buy rating and also boosted its price target to $320 from $270. Previously, Robert W. Baird reaffirmed its Outperform rating on October 28, 2025, and elevated its price target to $280. On October 21, 2025, Wells Fargo reiterated its Overweight rating and revised its price target to $290 on the stock. Goldman reiterated its Buy rating and increased its price target to $279 on October 21, 2025. Loop Capital upgraded its rating to a Buy but $315 remained the price target by the analyst firm on October 20, 2025. Jefferies downgraded its rating to Underperform for this stock on October 03, 2025, but kept the price target unchanged to $205.16. In a note dated October 02, 2025, Morgan Stanley reiterated an Overweight rating on this stock and boosted its target price from $240 to $298.
For the past year, the stock price of Apple Inc fluctuated between $169.21 and $269.89. Currently, Wall Street analysts expect the stock to reach $263.24 within the next 12 months. Apple Inc [NASDAQ: AAPL] shares were valued at $269.7 at the most recent close of the market. An investor can expect a potential drop of -2.4% based on the average AAPL price forecast.
Analyzing the AAPL fundamentals
According to Apple Inc [NASDAQ:AAPL], the company’s sales were 408.62B for trailing twelve months, which represents an 9.63% jump. Gross Profit Margin for this corporation currently stands at 0.47% with Operating Profit Margin at 0.32%, Pretax Profit Margin comes in at 0.32%, and Net Profit Margin reading is 0.24%. To continue investigating profitability, this company’s Return on Assets is posted at 0.3, Equity is 1.55 and Total Capital is 0.68. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of1.54.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 267.40 points at the first support level, and at 265.11 for the second support level. However, for the 1st resistance point, the stock is sitting at 271.70, and for the 2nd resistance point, it is at 273.71.
Ratios To Look Out For
It is important to note that Apple Inc [NASDAQ:AAPL] has a current ratio of 0.87. Also, the Quick Ratio is 0.83, while the Cash Ratio stands at 0.22. Considering the valuation of this stock, the price to sales ratio is 9.79, the price to book ratio is 60.87 and price to earnings (TTM) ratio is 41.00.
Transactions by insiders
Recent insider trading involved Parekh Kevan, Senior Vice President, CFO, that happened on Oct 16 ’25 when 4199.0 shares were sold. Officer, KEVAN PAREKH completed a deal on Oct 16 ’25 to buy 4199.0 shares. Meanwhile, Chief Executive Officer COOK TIMOTHY D sold 0.13 million shares on Oct 02 ’25.
