Southern Company [SO] stock is trading at $98.08, down -0.21%. Until recently, the best way to gauge how the stock has performed was to look at its short-term value. The SO shares have gain 2.71% over the last week, with a monthly amount glided 6.30%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Southern Company [NYSE: SO] stock has seen the most recent analyst activity on October 07, 2025, when Evercore ISI initiated its In-line rating and assigned the stock a price target of $103. Previously, Scotiabank downgraded its rating to Sector Perform on October 03, 2025, and kept the price target unchanged to $99. On June 13, 2025, Raymond James initiated with a Outperform rating and assigned a price target of $98 on the stock. Jefferies upgraded its rating to a Buy but stick to its price target of $100 on June 05, 2025. KeyBanc Capital Markets downgraded its rating to a Underweight but $78 remained the price target by the analyst firm on May 14, 2025. JP Morgan upgraded its rating to Neutral for this stock on April 08, 2025, but kept the price target unchanged to $94. In a note dated January 23, 2025, Guggenheim downgraded an Neutral rating on this stock.
Southern Company [SO] stock has fluctuated between $80.46 and $98.36 over the past year. Currently, Wall Street analysts expect the stock to reach $99.5 within the next 12 months. Southern Company [NYSE: SO] shares were valued at $98.08 at the most recent close of the market. An investor can expect a potential return of 1.45% based on the average SO price forecast.
Analyzing the SO fundamentals
Southern Company [NYSE:SO] reported sales of 28.36B for the trailing twelve months, which represents a growth of 7.89%. Gross Profit Margin for this corporation currently stands at 0.49% with Operating Profit Margin at 0.25%, Pretax Profit Margin comes in at 0.18%, and Net Profit Margin reading is 0.15%. To continue investigating profitability, this company’s Return on Assets is posted at 0.03, Equity is 0.13 and Total Capital is 0.05. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of2.08.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance.
Ratios To Look Out For
For context, Southern Company’s Current Ratio is 0.74. As well, the Quick Ratio is 0.53, while the Cash Ratio is 0.09. Considering the valuation of this stock, the price to sales ratio is 3.80, the price to book ratio is 3.17 and price to earnings (TTM) ratio is 25.32.
Transactions by insiders
Recent insider trading involved Anderson Bryan D, EVP, that happened on Sep 30 ’25 when 6206.0 shares were sold. OFFICER, BRYAN ANDERSON completed a deal on Sep 30 ’25 to buy 6206.0 shares. Meanwhile, EVP & CLO Spainhour Sterling A Jr. sold 2380.0 shares on Aug 11 ’25.
