Southern Company [SO] stock is trading at $94.41, up 0.74%. In order to assess the stock’s recent performance, you can check whether its short-term value is rising or falling. The SO shares have gain 3.03% over the last week, with a monthly amount glided 1.37%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Southern Company [NYSE: SO] stock has seen the most recent analyst activity on June 13, 2025, when Raymond James initiated its Outperform rating and assigned the stock a price target of $98. Previously, Jefferies upgraded its rating to Buy on June 05, 2025, and kept the price target unchanged to $100. On May 14, 2025, downgrade downgraded it’s rating to Underweight but maintained its price target of $78 on the stock. JP Morgan upgraded its rating to a Neutral but stick to its price target of $94 on April 08, 2025. Guggenheim downgraded its rating to a Neutral. Jefferies started tracking with a Hold rating for this stock on September 20, 2024, and assigned it a price target of $94. In a note dated September 16, 2024, Mizuho downgraded an Neutral rating on this stock but restated the target price of $90.
Southern Company [SO] stock has fluctuated between $80.46 and $96.44 over the past year. Currently, Wall Street analysts expect the stock to reach $80.64 within the next 12 months. Southern Company [NYSE: SO] shares were valued at $94.41 at the most recent close of the market. An investor can expect a potential drop of -14.59% based on the average SO price forecast.
Analyzing the SO fundamentals
Southern Company [NYSE:SO] reported sales of 28.36B for the trailing twelve months, which represents a growth of 7.89%. Gross Profit Margin for this corporation currently stands at 0.49% with Operating Profit Margin at 0.25%, Pretax Profit Margin comes in at 0.18%, and Net Profit Margin reading is 0.15%. To continue investigating profitability, this company’s Return on Assets is posted at 0.03, Equity is 0.13 and Total Capital is 0.05. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of2.08.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 93.57 points at the first support level, and at 92.72 for the second support level. However, for the 1st resistance point, the stock is sitting at 94.85, and for the 2nd resistance point, it is at 95.28.
Ratios To Look Out For
For context, Southern Company’s Current Ratio is 0.74. In addition, the Quick Ratio stands at 0.53 and the Cash Ratio stands at 0.09. Considering the valuation of this stock, the price to sales ratio is 3.66, the price to book ratio is 3.05 and price to earnings (TTM) ratio is 24.38.
Transactions by insiders
Recent insider trading involved Spainhour Sterling A Jr., EVP & CLO, that happened on Aug 11 ’25 when 2380.0 shares were sold. Officer, Spainhour Sterling A Jr. completed a deal on Aug 11 ’25 to buy 2380.0 shares. Meanwhile, Chairman, President & CEO, GPC Greene Kimberly S, sold 13158.0 shares on Jul 21 ’25.
