At the time of writing, Alphabet Inc [GOOG] stock is trading at $232.66, up 0.68%. It is a good measure of the stock’s recent performance to check whether the stock’s short-term value is rising or falling. The GOOG shares have gain 11.74% over the last week, with a monthly amount glided 19.12%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Alphabet Inc [NASDAQ: GOOG] stock has seen the most recent analyst activity on September 03, 2025, when Pivotal Research Group reiterated its Buy rating and also boosted its price target to $300 from $245. Previously, Pivotal Research Group reaffirmed its Buy rating on July 24, 2025, and elevated its price target to $245. On October 30, 2024, upgrade upgraded it’s rating to Buy but maintained its price target of $200 on the stock. Scotiabank started tracking the stock assigning a Sector Outperform rating and suggested a price target of $212 on October 11, 2024. Pivotal Research Group initiated its recommendation with a Buy and recommended $215 as its price target on October 01, 2024. TD Cowen reiterated a Buy rating for this stock on July 10, 2024, and upped its price target to $220. In a note dated June 28, 2024, Rosenblatt downgraded a Neutral rating on this stock but restated the target price of $181.
For the past year, the stock price of Alphabet Inc fluctuated between $142.66 and $231.80. Currently, Wall Street analysts expect the stock to reach $212.2 within the next 12 months. Alphabet Inc [NASDAQ: GOOG] shares were valued at $232.66 at the most recent close of the market. An investor can expect a potential drop of -8.79% based on the average GOOG price forecast.
Analyzing the GOOG fundamentals
According to Alphabet Inc [NASDAQ:GOOG], the company’s sales were 371.21B for trailing twelve months, which represents an 14.06% jump. Gross Profit Margin for this corporation currently stands at 0.59% with Operating Profit Margin at 0.33%, Pretax Profit Margin comes in at 0.38%, and Net Profit Margin reading is 0.31%. To continue investigating profitability, this company’s Return on Assets is posted at 0.23, Equity is 0.34 and Total Capital is 0.29. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.11.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 228.69 points at the first support level, and at 224.72 for the second support level. However, for the 1st resistance point, the stock is sitting at 234.70, and for the 2nd resistance point, it is at 236.74.
Ratios To Look Out For
It is important to note that Alphabet Inc [NASDAQ:GOOG] has a current ratio of 1.90. Further, the Quick Ratio stands at 1.90, while the Cash Ratio is 0.24. Considering the valuation of this stock, the price to sales ratio is 7.57, the price to book ratio is 7.76 and price to earnings (TTM) ratio is 24.78.
Transactions by insiders
Recent insider trading involved PICHAI FAMILY FOUNDATION, Director, that happened on Sep 03 ’25 when 4000.0 shares were purchased. Director, SUNDAR PICHAI completed a deal on Sep 03 ’25 to buy 32500.0 shares. Meanwhile, Director ARNOLD FRANCES sold 102.0 shares on Aug 28 ’25.
