Roku Inc [ROKU] stock is trading at $90.61, up 2.42%. An important factor to consider is whether the stock is rising or falling in short-term value. The ROKU shares have gain 3.54% over the last week, with a monthly amount glided 0.40%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Roku Inc [NASDAQ: ROKU] stock has seen the most recent analyst activity on August 01, 2025, when Pivotal Research Group reiterated its Buy rating and also boosted its price target to $120 from $100. Previously, KeyBanc Capital Markets upgraded its rating to Overweight on July 10, 2025, and kept the price target unchanged to $115. On June 17, 2025, upgrade upgraded it’s rating to Buy but maintained its price target of $100 on the stock. Pivotal Research Group reiterated its Buy rating and decreased its price target to $100 on May 02, 2025. Redburn Atlantic upgraded its rating to Buy for this stock on April 07, 2025, but kept the price target unchanged to $100. In a note dated March 28, 2025, FBN Securities initiated an Outperform rating and provided a target price of $93 on this stock.
Roku Inc [ROKU] stock has fluctuated between $52.43 and $104.96 over the past year. Currently, Wall Street analysts expect the stock to reach $79.25 within the next 12 months. Roku Inc [NASDAQ: ROKU] shares were valued at $90.61 at the most recent close of the market. An investor can expect a potential drop of -12.54% based on the average ROKU price forecast.
Analyzing the ROKU fundamentals
Roku Inc [NASDAQ:ROKU] reported sales of 4.39B for the trailing twelve months, which represents a growth of 14.76%. Gross Profit Margin for this corporation currently stands at 0.44% with Operating Profit Margin at -0.04%, Pretax Profit Margin comes in at -0.02%, and Net Profit Margin reading is -0.01%. To continue investigating profitability, this company’s Return on Assets is posted at -0.01, Equity is -0.02 and Total Capital is -0.05. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.22.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 88.36 points at the first support level, and at 86.12 for the second support level. However, for the 1st resistance point, the stock is sitting at 92.00, and for the 2nd resistance point, it is at 93.40.
Ratios To Look Out For
For context, Roku Inc’s Current Ratio is 2.84. On the other hand, the Quick Ratio is 2.74, and the Cash Ratio is 2.03. Considering the valuation of this stock, the price to sales ratio is 3.04, the price to book ratio is 5.15.
Transactions by insiders
Recent insider trading involved Jedda Dan, CFO & COO, that happened on Aug 15 ’25 when 3000.0 shares were sold. Officer, DANIEL JEDDA completed a deal on Aug 15 ’25 to buy 3000.0 shares. Meanwhile, CEO and Chairman BOD Wood Anthony J. sold 25000.0 shares on Aug 11 ’25.
