Southern Company [SO] stock is trading at $94.48, down -0.44%. In order to assess the stock’s recent performance, you can check whether its short-term value is rising or falling. The SO shares have lost -0.55% over the last week, with a monthly amount glided 2.36%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Southern Company [NYSE: SO] stock has seen the most recent analyst activity on June 13, 2025, when Raymond James initiated its Outperform rating and assigned the stock a price target of $98. Previously, Jefferies upgraded its rating to Buy on June 05, 2025, and kept the price target unchanged to $100. On May 14, 2025, downgrade downgraded it’s rating to Underweight but maintained its price target of $78 on the stock. JP Morgan upgraded its rating to a Neutral but stick to its price target of $94 on April 08, 2025. Guggenheim downgraded its rating to a Neutral. Jefferies started tracking with a Hold rating for this stock on September 20, 2024, and assigned it a price target of $94. In a note dated September 16, 2024, Mizuho downgraded an Neutral rating on this stock but restated the target price of $90.
Southern Company [SO] stock has fluctuated between $80.46 and $96.44 over the past year. Currently, Wall Street analysts expect the stock to reach $91 within the next 12 months. Southern Company [NYSE: SO] shares were valued at $94.48 at the most recent close of the market. An investor can expect a potential drop of -3.68% based on the average SO price forecast.
Analyzing the SO fundamentals
Southern Company [NYSE:SO] reported sales of 27.85B for the trailing twelve months, which represents a growth of 16.99%. Gross Profit Margin for this corporation currently stands at 0.55% with Operating Profit Margin at 0.25%, Pretax Profit Margin comes in at 0.18%, and Net Profit Margin reading is 0.15%. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 1.75.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 92.96 points at the first support level, and at 91.44 for the second support level. However, for the 1st resistance point, the stock is sitting at 95.95, and for the 2nd resistance point, it is at 97.42.
Ratios To Look Out For
For context, Southern Company’s Current Ratio is 0.86. In addition, the Quick Ratio stands at 0.64. Considering the valuation of this stock, the price to sales ratio is 3.73, the price to book ratio is 3.07 and price to earnings (TTM) ratio is 22.65.
Transactions by insiders
Recent insider trading involved Greene Kimberly S, Chairman, President & CEO, GPC, that happened on Jul 21 ’25 when 13158.0 shares were sold. Officer, Greene Kimberly S, completed a deal on Jul 21 ’25 to buy 13158.0 shares. Meanwhile, Former Officer DAVIS MARTIN BERNARD bought 30000.0 shares on Jun 11 ’25.
