Roku Inc [ROKU] stock prices are up 1.83% to $90.25 at the moment. It is a good measure of the stock’s recent performance to check whether the stock’s short-term value is rising or falling. The ROKU shares have gain 4.46% over the last week, with a monthly amount glided 13.39%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Roku Inc [NASDAQ: ROKU] stock has seen the most recent analyst activity on July 10, 2025, when KeyBanc Capital Markets upgraded its rating to a Overweight but kept the price target unchanged to $115 for it. Previously, Loop Capital upgraded its rating to Buy on June 17, 2025, and kept the price target unchanged to $100. On May 02, 2025, Pivotal Research Group reiterated its Buy rating and revised its price target to $100 on the stock. Redburn Atlantic upgraded its rating to a Buy but $100 remained the price target by the analyst firm on April 07, 2025. FBN Securities started tracking with a Outperform rating for this stock on March 28, 2025, and assigned it a price target of $93.
The stock price of Roku Inc [ROKU] has been fluctuating between $48.33 and $104.96 over the past year. Currently, Wall Street analysts expect the stock to reach $79.25 within the next 12 months. Roku Inc [NASDAQ: ROKU] shares were valued at $90.25 at the most recent close of the market. An investor can expect a potential drop of -12.19% based on the average ROKU price forecast.
Analyzing the ROKU fundamentals
The Roku Inc [NASDAQ:ROKU] reported sales of 4.25B for trailing twelve months, representing a surge of 15.79%. Gross Profit Margin for this corporation currently stands at 0.43% with Operating Profit Margin at -0.05%, Pretax Profit Margin comes in at -0.03%, and Net Profit Margin reading is -0.02%. To continue investigating profitability, this company’s Return on Assets is posted at -0.03, Equity is -0.04 and Total Capital is -0.06. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.2.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 88.32 points at the first support level, and at 86.39 for the second support level. However, for the 1st resistance point, the stock is sitting at 91.92, and for the 2nd resistance point, it is at 93.59.
Ratios To Look Out For
It’s worth pointing out that Roku Inc [NASDAQ:ROKU]’s Current Ratio is 2.86. Further, the Quick Ratio stands at 2.74, while the Cash Ratio is 2.05. Considering the valuation of this stock, the price to sales ratio is 3.11, the price to book ratio is 5.24.
Transactions by insiders
Recent insider trading involved Wood Anthony J., CEO and Chairman BOD, that happened on Jul 10 ’25 when 25000.0 shares were sold. CFO, Jedda Dan completed a deal on Jul 10 ’25 to sell 1500.0 shares. Meanwhile, Director THE WOOD REVOCABLE TRUST U/A D bought 25000.0 shares on Jul 10 ’25.
