At the time of writing, Planet Fitness Inc [PLNT] stock is trading at $107.69, up 4.89%. An important factor to consider is whether the stock is rising or falling in short-term value. The PLNT shares have gain 5.42% over the last week, with a monthly amount glided 5.10%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Planet Fitness Inc [NYSE: PLNT] stock has seen the most recent analyst activity on May 22, 2025, when Stifel upgraded its rating to a Buy but kept the price target unchanged to $120 for it. Previously, Canaccord Genuity started tracking the stock with Buy rating on March 13, 2025, and set its price target to $120. On November 08, 2024, downgrade downgraded it’s rating to Neutral and revised its price target to $99 on the stock. Deutsche Bank started tracking the stock assigning a Hold rating and suggested a price target of $71 on September 27, 2024. Exane BNP Paribas upgraded its rating to a Outperform but $97 remained the price target by the analyst firm on September 05, 2024. TD Cowen upgraded its rating to Buy for this stock on June 24, 2024, and upped its price target to $92. In a note dated June 10, 2024, Jefferies upgraded an Buy rating on this stock and boosted its target price from $62 to $100.
For the past year, the stock price of Planet Fitness Inc fluctuated between $68.75 and $110.00. Currently, Wall Street analysts expect the stock to reach $123 within the next 12 months. Planet Fitness Inc [NYSE: PLNT] shares were valued at $107.69 at the most recent close of the market. An investor can expect a potential return of 14.22% based on the average PLNT price forecast.
Analyzing the PLNT fundamentals
According to Planet Fitness Inc [NYSE:PLNT], the company’s sales were 1.21B for trailing twelve months, which represents an 11.55% jump. Gross Profit Margin for this corporation currently stands at 0.73% with Operating Profit Margin at 0.28%, Pretax Profit Margin comes in at 0.21%, and Net Profit Margin reading is 0.15%. To continue investigating profitability, this company’s Return on Assets is posted at 0.06, Equity is -0.7 and Total Capital is 0.12. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of-2.07.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 104.07 points at the first support level, and at 100.46 for the second support level. However, for the 1st resistance point, the stock is sitting at 110.00, and for the 2nd resistance point, it is at 112.31.
Ratios To Look Out For
It is important to note that Planet Fitness Inc [NYSE:PLNT] has a current ratio of 2.10. On the other hand, the Quick Ratio is 2.09, and the Cash Ratio is 1.2. Considering the valuation of this stock, the price to sales ratio is 7.49 and price to earnings (TTM) ratio is 51.07.
Transactions by insiders
Recent insider trading involved Keating Colleen, Chief Executive Officer, that happened on Jun 11 ’25 when 23670.0 shares were sold. Director, DUNAWAY CAMBRIA W completed a deal on Mar 10 ’25 to sell 3000.0 shares. Meanwhile, Board Member Cambria Dunaway bought 3000.0 shares on Mar 10 ’25.
