The Short-term Rise and Fall of Wix.com Ltd (WIX) Stock

Wix.com Ltd [WIX] stock is trading at $153.25, saw in change for the day. An important factor to consider is whether the stock is rising or falling in short-term value. The WIX shares have gain 1.54% over the last week, with a monthly amount drifted -6.63%, and not seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Wix.com Ltd [NASDAQ: WIX] stock has seen the most recent analyst activity on May 23, 2025, when Robert W. Baird upgraded its rating to a Outperform but kept the price target unchanged to $190 for it. Previously, Wells Fargo upgraded its rating to Equal Weight on April 08, 2025, and kept the price target unchanged to $176. On March 05, 2025, Scotiabank initiated with a Sector Outperform rating and assigned a price target of $250 on the stock. Wells Fargo started tracking the stock assigning a Underweight rating and suggested a price target of $208 on February 03, 2025. Raymond James upgraded its rating to a Strong Buy and raised its price target to $300 on January 21, 2025. Morgan Stanley upgraded its rating to Overweight for this stock on January 13, 2025, and upped its price target to $276. In a note dated September 23, 2024, Piper Sandler upgraded an Overweight rating on this stock and boosted its target price from $184 to $200.

Wix.com Ltd [WIX] stock has fluctuated between $137.94 and $247.11 over the past year. Currently, Wall Street analysts expect the stock to reach $249 within the next 12 months. Wix.com Ltd [NASDAQ: WIX] shares were valued at $153.25 at the most recent close of the market. An investor can expect a potential return of 62.48% based on the average WIX price forecast.

Analyzing the WIX fundamentals

Wix.com Ltd [NASDAQ:WIX] reported sales of 1.81B for the trailing twelve months, which represents a growth of 12.83%. Gross Profit Margin for this corporation currently stands at 0.68% with Operating Profit Margin at 0.06%, Pretax Profit Margin comes in at 0.09%, and Net Profit Margin reading is 0.08%. To continue investigating profitability, this company’s Return on Assets is posted at 0.07, Equity is -0.7 and Total Capital is 0.25. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of-12.31.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 152.15 points at the first support level, and at 151.04 for the second support level. However, for the 1st resistance point, the stock is sitting at 154.47, and for the 2nd resistance point, it is at 155.68.

Ratios To Look Out For

For context, Wix.com Ltd’s Current Ratio is 0.79. On the other hand, the Quick Ratio is 0.79, and the Cash Ratio is 0.44. Considering the valuation of this stock, the price to sales ratio is 4.70 and price to earnings (TTM) ratio is 61.91.

Transactions by insiders

Recent insider trading involved Even-Haim Yaniv, Officer, that happened on May 13 ’25 when 2241.0 shares were purchased. Officer, Even-Haim Yaniv completed a deal on May 09 ’25 to buy 1325.0 shares. Meanwhile, Officer Even-Haim Yaniv bought 129.0 shares on Mar 03 ’25.

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