Wayfair Inc (W) stock forecast: Can it reach its 52-week high of $63.30

Wayfair Inc [W] stock is trading at $41.04, up 13.37%. An important factor to consider is whether the stock is rising or falling in short-term value. The W shares have gain 6.16% over the last week, with a monthly amount glided 40.31%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Wayfair Inc [NYSE: W] stock has seen the most recent analyst activity on May 14, 2025, when Loop Capital downgraded its rating to a Sell but kept the price target unchanged to $35 for it. Previously, Argus upgraded its rating to Buy on May 12, 2025, and kept the price target unchanged to $40. On April 14, 2025, downgrade downgraded it’s rating to Hold but maintained its price target of $25 on the stock. Truist reiterated its Buy rating and decreased its price target to $36 on April 10, 2025. Citigroup downgraded its rating to a Neutral and reduced its price target to $28 on April 04, 2025. Jefferies upgraded its rating to Buy for this stock on March 07, 2025, and upped its price target to $47. In a note dated January 06, 2025, Wedbush downgraded an Neutral rating on this stock and revised its target price from $45 to $44.

Wayfair Inc [W] stock has fluctuated between $20.41 and $63.30 over the past year. Currently, Wall Street analysts expect the stock to reach $44.5 within the next 12 months. Wayfair Inc [NYSE: W] shares were valued at $41.04 at the most recent close of the market. An investor can expect a potential return of 8.43% based on the average W price forecast.

Analyzing the W fundamentals

Wayfair Inc [NYSE:W] reported sales of 11.85B for the trailing twelve months, which represents a growth of 0.04%. Gross Profit Margin for this corporation currently stands at 0.29% with Operating Profit Margin at -0.03%, Pretax Profit Margin comes in at -0.03%, and Net Profit Margin reading is -0.03%. To continue investigating profitability, this company’s Return on Assets is posted at -0.1, Equity is 0.13 and Total Capital is -0.31. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at -1.39.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 38.24 points at the first support level, and at 35.43 for the second support level. However, for the 1st resistance point, the stock is sitting at 42.45, and for the 2nd resistance point, it is at 43.85.

Ratios To Look Out For

For context, Wayfair Inc’s Current Ratio is 0.83. On the other hand, the Quick Ratio is 0.79, and the Cash Ratio is 0.59. Considering the valuation of this stock, the price to sales ratio is 0.44.

Transactions by insiders

Recent insider trading involved Conine Steven, Officer, that happened on May 27 ’25 when 73095.0 shares were purchased. Officer, Shah Niraj completed a deal on May 27 ’25 to buy 72490.0 shares. Meanwhile, Co-Founder Conine Steven sold 2246.0 shares on May 14 ’25.

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