At the time of writing, Zebra Technologies Corp [ZBRA] stock is trading at $298.79, down -2.76%. One of the good ways to gauge the recent performance is if the stock’s short-term value is rising or falling. The ZBRA shares have gain 0.99% over the last week, with a monthly amount drifted -2.42%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Zebra Technologies Corp [NASDAQ: ZBRA] stock has seen the most recent analyst activity on October 08, 2025, when Barclays initiated its Overweight rating and assigned the stock a price target of $375. Previously, BNP Paribas Exane upgraded its rating to Outperform on July 10, 2025, and kept the price target unchanged to $408. On January 14, 2025, Citigroup initiated with a Neutral rating and assigned a price target of $430 on the stock. Morgan Stanley upgraded its rating to a Equal-Weight and increased its price target to $400 on December 02, 2024. Vertical Research initiated its recommendation with a Buy and recommended $375 as its price target on July 23, 2024. Exane BNP Paribas upgraded its rating to Neutral for this stock on June 13, 2024, but kept the price target unchanged to $305. In a note dated April 08, 2024, Wolfe Research upgraded an Outperform rating on this stock but restated the target price of $337.
For the past year, the stock price of Zebra Technologies Corp fluctuated between $205.73 and $427.76. Currently, Wall Street analysts expect the stock to reach $362.5 within the next 12 months. Zebra Technologies Corp [NASDAQ: ZBRA] shares were valued at $298.79 at the most recent close of the market. An investor can expect a potential return of 21.32% based on the average ZBRA price forecast.
Analyzing the ZBRA fundamentals
According to Zebra Technologies Corp [NASDAQ:ZBRA], the company’s sales were 5.19B for trailing twelve months, which represents an 7.76% jump. Gross Profit Margin for this corporation currently stands at 0.49% with Operating Profit Margin at 0.15%, Pretax Profit Margin comes in at 0.13%, and Net Profit Margin reading is 0.11%. To continue investigating profitability, this company’s Return on Assets is posted at 0.07, Equity is 0.15 and Total Capital is 0.13. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.64.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 292.96 points at the first support level, and at 287.14 for the second support level. However, for the 1st resistance point, the stock is sitting at 306.44, and for the 2nd resistance point, it is at 314.09.
Ratios To Look Out For
It is important to note that Zebra Technologies Corp [NASDAQ:ZBRA] has a current ratio of 1.46. Also, the Quick Ratio is 1.03, while the Cash Ratio stands at 0.55. Considering the valuation of this stock, the price to sales ratio is 2.93, the price to book ratio is 4.20 and price to earnings (TTM) ratio is 28.23.
Transactions by insiders
Recent insider trading involved Connly Linda, Director, that happened on Aug 12 ’25 when 1107.0 shares were sold. Director, Connly Linda completed a deal on Aug 07 ’25 to buy 1107.0 shares. Meanwhile, Director GUSTAFSSON ANDERS bought 2727.0 shares on Feb 25 ’25.
