Nature’s Sunshine Products, Inc [NATR] stock is trading at $24.07, up 6.32%. It is a good measure of the stock’s recent performance to check whether the stock’s short-term value is rising or falling. The NATR shares have gain 10.77% over the last week, with a monthly amount glided 7.55%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Previously, Canaccord Genuity started tracking the stock with Buy rating on September 13, 2024, and set its price target to $18. On October 15, 2021, DA Davidson initiated with a Buy rating and assigned a price target of $22 on the stock. Imperial Capital started tracking the stock assigning a In-line rating and suggested a price target of $15 on April 09, 2015. Singular Research initiated its recommendation with a Buy and recommended $20 as its price target on June 02, 2014. Imperial Capital reiterated a In-line rating for this stock on March 08, 2013, and downed its price target to $15.
Nature’s Sunshine Products, Inc [NATR] stock has fluctuated between $11.01 and $24.12 over the past year. Currently, Wall Street analysts expect the stock to reach $21 within the next 12 months. Nature’s Sunshine Products, Inc [NASDAQ: NATR] shares were valued at $24.07 at the most recent close of the market. An investor can expect a potential drop of -12.75% based on the average NATR price forecast.
Analyzing the NATR fundamentals
Nature’s Sunshine Products, Inc [NASDAQ:NATR] reported sales of 474.54M for the trailing twelve months, which represents a growth of 11.97%. Gross Profit Margin for this corporation currently stands at 0.72% with Operating Profit Margin at 0.05%, Pretax Profit Margin comes in at 0.05%, and Net Profit Margin reading is 0.03%. To continue investigating profitability, this company’s Return on Assets is posted at 0.06, Equity is 0.1 and Total Capital is 0.13. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.09.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance.
Ratios To Look Out For
For context, Nature’s Sunshine Products, Inc’s Current Ratio is 2.22. Further, the Quick Ratio stands at 1.42, while the Cash Ratio is 1.14. Considering the valuation of this stock, the price to sales ratio is 0.89, the price to book ratio is 2.63 and price to earnings (TTM) ratio is 29.66.
Transactions by insiders
Recent insider trading involved Yates Bryant J, EVP & President, Europe, that happened on Dec 12 ’25 when 1700.0 shares were sold. EVP & President, Asia, Norman Daniel C completed a deal on Nov 12 ’25 to sell 8884.0 shares. Meanwhile, SVP, Chief Accounting Officer Lanoy Jonathan David sold 5000.0 shares on Nov 18 ’25.






