A share price of Alphabet Inc [GOOG] is currently trading at $336.43, up 1.11%. An important factor to consider is whether the stock is rising or falling in short-term value. The GOOG shares have gain 6.96% over the last week, with a monthly amount glided 7.25%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Alphabet Inc [NASDAQ: GOOG] stock has seen the most recent analyst activity on January 13, 2026, when TD Cowen reiterated its Buy rating and also boosted its price target to $355 from $350. Previously, Canaccord Genuity reaffirmed its Buy rating on January 07, 2026, and elevated its price target to $390. On December 05, 2025, Pivotal Research Group reiterated its Buy rating and revised its price target to $400 on the stock. Wolfe Research reiterated its Outperform rating and increased its price target to $350 on October 30, 2025. Pivotal Research Group reiterated its recommendation of a Buy and raised its price target to $350 on October 30, 2025. Piper Sandler reiterated an Overweight rating for this stock on October 30, 2025, and upped its price target to $330. In a note dated October 30, 2025, Oppenheimer reiterated an Outperform rating on this stock and boosted its target price from $300 to $345.
Alphabet Inc experienced fluctuations in its stock price throughout the past year between $142.66 and $334.44. Currently, Wall Street analysts expect the stock to reach $333.53 within the next 12 months. Alphabet Inc [NASDAQ: GOOG] shares were valued at $336.43 at the most recent close of the market. An investor can expect a potential drop of -0.86% based on the average GOOG price forecast.
Analyzing the GOOG fundamentals
Trailing Twelve Months sales for Alphabet Inc [NASDAQ:GOOG] were 385.52B which represents 16.21% growth. Gross Profit Margin for this corporation currently stands at 0.59% with Operating Profit Margin at 0.32%, Pretax Profit Margin comes in at 0.39%, and Net Profit Margin reading is 0.32%. To continue investigating profitability, this company’s Return on Assets is posted at 0.23, Equity is 0.35 and Total Capital is 0.28. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.09.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance.
Ratios To Look Out For
To put it in perspective, the Current Ratio for Alphabet Inc [NASDAQ:GOOG] is 1.75. On the other hand, the Quick Ratio is 1.75, and the Cash Ratio is 0.23. Considering the valuation of this stock, the price to sales ratio is 10.52, the price to book ratio is 10.50 and price to earnings (TTM) ratio is 33.19.
Transactions by insiders
Recent insider trading involved Hennessy John L., Director, that happened on Jan 13 ’26 when 600.0 shares were purchased. Chief Executive Officer, Pichai Sundar completed a deal on Jan 07 ’26 to sell 32500.0 shares. Meanwhile, Director SUNDAR PICHAI bought 32500.0 shares on Jan 07 ’26.
