A share price of Wayfair Inc [W] is currently trading at $114.84, down -0.94%. An important factor to consider is whether the stock is rising or falling in short-term value. The W shares have gain 8.97% over the last week, with a monthly amount glided 23.07%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Wayfair Inc [NYSE: W] stock has seen the most recent analyst activity on January 07, 2026, when Barclays upgraded its rating to an Overweight but kept the price target unchanged to $123 for it. Previously, Jefferies downgraded its rating to Hold on December 03, 2025, and kept the price target unchanged to $94. On October 28, 2025, upgrade upgraded it’s rating to Buy but maintained its price target of $150 on the stock. BofA Securities upgraded its rating to a Buy. Citigroup upgraded its rating to a Buy but $93 remained the price target by the analyst firm on August 05, 2025. Loop Capital downgraded its rating to Sell for this stock on May 14, 2025, but kept the price target unchanged to $35. In a note dated May 12, 2025, Argus upgraded a Buy rating on this stock but restated the target price of $40.
Wayfair Inc experienced fluctuations in its stock price throughout the past year between $20.41 and $117.49. Currently, Wall Street analysts expect the stock to reach $107.8 within the next 12 months. Wayfair Inc [NYSE: W] shares were valued at $114.84 at the most recent close of the market. An investor can expect a potential drop of -6.13% based on the average W price forecast.
Analyzing the W fundamentals
Trailing Twelve Months sales for Wayfair Inc [NYSE:W] were 12.24B which represents 8.08% growth. Gross Profit Margin for this corporation currently stands at 0.3% with Operating Profit Margin at -0.02%, Pretax Profit Margin comes in at -0.03%, and Net Profit Margin reading is -0.03%. To continue investigating profitability, this company’s Return on Assets is posted at -0.1, Equity is 0.12 and Total Capital is -0.21. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at -1.3.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance.
Ratios To Look Out For
To put it in perspective, the Current Ratio for Wayfair Inc [NYSE:W] is 0.74. On the other hand, the Quick Ratio is 0.71, and the Cash Ratio is 0.52. Considering the valuation of this stock, the price to sales ratio is 1.22.
Transactions by insiders
Recent insider trading involved Shah Niraj, Officer, that happened on Jan 12 ’26 when 6000.0 shares were purchased. Officer, Conine Steven completed a deal on Jan 12 ’26 to buy 6000.0 shares. Meanwhile, Pres., Commercial & Operations Blotner Jon sold 4997.0 shares on Jan 05 ’26.
