A share price of Choice Hotels International, Inc [CHH] is currently trading at $104.68, up 5.33%. An important factor to consider is whether the stock is rising or falling in short-term value. The CHH shares have gain 8.39% over the last week, with a monthly amount glided 19.14%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Choice Hotels International, Inc [NYSE: CHH] stock has seen the most recent analyst activity on December 16, 2025, when Argus downgraded its rating to a Hold. Previously, Goldman downgraded its rating to Neutral on December 15, 2025, and kept the price target unchanged to $90. On December 12, 2025, upgrade upgraded it’s rating to Neutral but maintained its price target of $95 on the stock. Wells Fargo started tracking the stock assigning an Underweight rating and suggested a price target of $84 on November 18, 2025. BofA Securities downgraded its rating to a Underperform but $110 remained the price target by the analyst firm on September 29, 2025. JP Morgan started tracking with an Underweight rating for this stock on June 23, 2025, and assigned it a price target of $124. In a note dated April 14, 2025, Goldman upgraded a Buy rating on this stock but restated the target price of $138.
Choice Hotels International, Inc experienced fluctuations in its stock price throughout the past year between $84.04 and $157.86. Currently, Wall Street analysts expect the stock to reach $101.14 within the next 12 months. Choice Hotels International, Inc [NYSE: CHH] shares were valued at $104.68 at the most recent close of the market. An investor can expect a potential drop of -3.38% based on the average CHH price forecast.
Analyzing the CHH fundamentals
Trailing Twelve Months sales for Choice Hotels International, Inc [NYSE:CHH] were 1.60B which represents 4.53% growth. Gross Profit Margin for this corporation currently stands at 0.51% with Operating Profit Margin at 0.29%, Pretax Profit Margin comes in at 0.3%, and Net Profit Margin reading is 0.24%. To continue investigating profitability, this company’s Return on Assets is posted at 0.13, Equity is 106.64 and Total Capital is 0.19. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 13.54.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 100.11 points at the first support level, and at 95.54 for the second support level. However, for the 1st resistance point, the stock is sitting at 107.24, and for the 2nd resistance point, it is at 109.79.
Ratios To Look Out For
To put it in perspective, the Current Ratio for Choice Hotels International, Inc [NYSE:CHH] is 0.96. On the other hand, the Quick Ratio is 0.96, and the Cash Ratio is 0.11. Considering the valuation of this stock, the price to sales ratio is 3.03, the price to book ratio is 32.34 and price to earnings (TTM) ratio is 12.84.
Transactions by insiders
Recent insider trading involved WELLNESS ADVOCACY FUND, 10% Owner, that happened on Dec 03 ’25 when 38000.0 shares were purchased. EVP, Op & Chief Glb Brands Ofc, Dragisich Dominic completed a deal on Jul 23 ’25 to sell 2500.0 shares. Meanwhile, EVP, Op & Chief Glb Brands Ofc Dragisich Dominic sold 4900.0 shares on Jul 08 ’25.
