A share price of Amazon.com Inc [AMZN] is currently trading at $232.14, up 1.62%. An important factor to consider is whether the stock is rising or falling in short-term value. The AMZN shares have gain 4.30% over the last week, with a monthly amount glided 5.19%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Amazon.com Inc [NASDAQ: AMZN] stock has seen the most recent analyst activity on December 02, 2025, when Wells Fargo reiterated its Overweight rating and also boosted its price target to $295 from $292. Previously, Oppenheimer reaffirmed its Outperform rating on December 01, 2025, and elevated its price target to $305. On November 24, 2025, BNP Paribas Exane initiated with a Outperform rating. Rothschild & Co Redburn downgraded its rating to a Neutral but stick to its price target of $250 on November 18, 2025. Mizuho reiterated its recommendation of a Outperform and raised its price target to $315 on November 04, 2025. Wells Fargo reiterated a Overweight rating for this stock on October 31, 2025, and upped its price target to $292. In a note dated October 31, 2025, UBS reiterated an Buy rating on this stock and boosted its target price from $279 to $310.
Amazon.com Inc experienced fluctuations in its stock price throughout the past year between $161.38 and $258.60. Currently, Wall Street analysts expect the stock to reach $299.88 within the next 12 months. Amazon.com Inc [NASDAQ: AMZN] shares were valued at $232.14 at the most recent close of the market. An investor can expect a potential return of 29.18% based on the average AMZN price forecast.
Analyzing the AMZN fundamentals
Trailing Twelve Months sales for Amazon.com Inc [NASDAQ:AMZN] were 691.33B which represents 13.40% growth. Gross Profit Margin for this corporation currently stands at 0.5% with Operating Profit Margin at 0.11%, Pretax Profit Margin comes in at 0.13%, and Net Profit Margin reading is 0.11%. To continue investigating profitability, this company’s Return on Assets is posted at 0.11, Equity is 0.24 and Total Capital is 0.14. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.37.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 229.76 points at the first support level, and at 227.39 for the second support level. However, for the 1st resistance point, the stock is sitting at 233.48, and for the 2nd resistance point, it is at 234.82.
Ratios To Look Out For
To put it in perspective, the Current Ratio for Amazon.com Inc [NASDAQ:AMZN] is 1.01. On the other hand, the Quick Ratio is 0.80, and the Cash Ratio is 0.34. Considering the valuation of this stock, the price to sales ratio is 3.59, the price to book ratio is 6.71 and price to earnings (TTM) ratio is 32.79.
Transactions by insiders
Recent insider trading involved Herrington Douglas J, CEO Worldwide Amazon Stores, that happened on Dec 01 ’25 when 2500.0 shares were sold. President and CEO, Jassy Andrew R completed a deal on Nov 21 ’25 to sell 19872.0 shares. Meanwhile, CEO Amazon Web Services Garman Matthew S sold 17768.0 shares on Nov 21 ’25.
