At the time of writing, Roku Inc [ROKU] stock is trading at $107.47, up 1.10%. An important factor to consider is whether the stock is rising or falling in short-term value. The ROKU shares have gain 7.37% over the last week, with a monthly amount glided 1.46%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Roku Inc [NASDAQ: ROKU] stock has seen the most recent analyst activity on December 11, 2025, when Jefferies upgraded its rating to a Buy but kept the price target unchanged to $135 for it. Previously, Piper Sandler upgraded its rating to Overweight on November 03, 2025, and kept the price target unchanged to $135. On November 03, 2025, Pivotal Research Group reiterated its Buy rating and revised its price target to $135 on the stock. Pivotal Research Group reiterated its Buy rating and increased its price target to $120 on August 01, 2025. KeyBanc Capital Markets upgraded its rating to a Overweight but $115 remained the price target by the analyst firm on July 10, 2025. Loop Capital upgraded its rating to Buy for this stock on June 17, 2025, but kept the price target unchanged to $100. In a note dated May 02, 2025, Pivotal Research Group reiterated a Buy rating on this stock and revised its target price from $125 to $100.
For the past year, the stock price of Roku Inc fluctuated between $52.43 and $116.66. Currently, Wall Street analysts expect the stock to reach $117.61 within the next 12 months. Roku Inc [NASDAQ: ROKU] shares were valued at $107.47 at the most recent close of the market. An investor can expect a potential return of 9.44% based on the average ROKU price forecast.
Analyzing the ROKU fundamentals
According to Roku Inc [NASDAQ:ROKU], the company’s sales were 4.54B for trailing twelve months, which represents an 13.97% jump. Gross Profit Margin for this corporation currently stands at 0.44% with Operating Profit Margin at -0.02%, Pretax Profit Margin comes in at -0.01%, and Net Profit Margin reading is -0.01%. To continue investigating profitability, this company’s Return on Assets is posted at -0.01, Equity is -0.01 and Total Capital is -0.03. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of0.17.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 105.94 points at the first support level, and at 104.41 for the second support level. However, for the 1st resistance point, the stock is sitting at 109.48, and for the 2nd resistance point, it is at 111.48.
Ratios To Look Out For
It is important to note that Roku Inc [NASDAQ:ROKU] has a current ratio of 2.73. On the other hand, the Quick Ratio is 2.62, and the Cash Ratio is 1.3. Considering the valuation of this stock, the price to sales ratio is 3.49, the price to book ratio is 6.05.
Transactions by insiders
Recent insider trading involved Wood Anthony J., CEO and Chairman BOD, that happened on Dec 10 ’25 when 50000.0 shares were sold. CEO and Chairman BOD, Wood Anthony J. completed a deal on Dec 11 ’25 to sell 25000.0 shares. Meanwhile, Officer GILBERT FUCHSBERG bought 3250.0 shares on Dec 12 ’25.
