A share price of Wix.com Ltd [WIX] is currently trading at $102.64, down -0.12%. An important factor to consider is whether the stock is rising or falling in short-term value. The WIX shares have gain 7.17% over the last week, with a monthly amount drifted -26.20%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Wix.com Ltd [NASDAQ: WIX] stock has seen the most recent analyst activity on November 20, 2025, when Needham reiterated its Buy rating and also revised its price target to $140 from $200. Previously, Wells Fargo upgraded its rating to Overweight on June 16, 2025, and kept the price target unchanged to $216. On May 23, 2025, upgrade upgraded it’s rating to Outperform but maintained its price target of $190 on the stock. Wells Fargo upgraded its rating to a Equal Weight but stick to its price target of $176 on April 08, 2025. Scotiabank initiated its recommendation with a Sector Outperform and recommended $250 as its price target on March 05, 2025. Wells Fargo started tracking with a Underweight rating for this stock on February 03, 2025, and assigned it a price target of $208. In a note dated January 21, 2025, Raymond James upgraded an Strong Buy rating on this stock and boosted its target price from $225 to $300.
Wix.com Ltd experienced fluctuations in its stock price throughout the past year between $92.23 and $247.11. Currently, Wall Street analysts expect the stock to reach $184.3 within the next 12 months. Wix.com Ltd [NASDAQ: WIX] shares were valued at $102.64 at the most recent close of the market. An investor can expect a potential return of 79.56% based on the average WIX price forecast.
Analyzing the WIX fundamentals
Trailing Twelve Months sales for Wix.com Ltd [NASDAQ:WIX] were 1.93B which represents 13.61% growth. Gross Profit Margin for this corporation currently stands at 0.68% with Operating Profit Margin at 0.06%, Pretax Profit Margin comes in at 0.06%, and Net Profit Margin reading is 0.07%. To continue investigating profitability, this company’s Return on Assets is posted at 0.05, Equity is -0.86 and Total Capital is 0.08. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of-5.64.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 101.61 points at the first support level, and at 100.57 for the second support level. However, for the 1st resistance point, the stock is sitting at 104.07, and for the 2nd resistance point, it is at 105.49.
Ratios To Look Out For
To put it in perspective, the Current Ratio for Wix.com Ltd [NASDAQ:WIX] is 1.62. On the other hand, the Quick Ratio is 1.62, and the Cash Ratio is 0.83. Considering the valuation of this stock, the price to sales ratio is 2.96 and price to earnings (TTM) ratio is 44.48.
Transactions by insiders
Recent insider trading involved Even-Haim Yaniv, Officer, that happened on Sep 18 ’25 when 2242.0 shares were purchased. Officer, Shai Omer completed a deal on Sep 18 ’25 to buy 6579.0 shares. Meanwhile, Officer Zohar Nir bought 44000.0 shares on Sep 18 ’25.
