Currently, MediaAlpha Inc [MAX] is trading at $12.75, up 2.08%. One of the good ways to gauge the recent performance is if the stock’s short-term value is rising or falling. The MAX shares have gain 10.01% over the last week, with a monthly amount glided 13.03%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
MediaAlpha Inc [NYSE: MAX] stock has seen the most recent analyst activity on October 15, 2025, when Goldman downgraded its rating to a Neutral but kept the price target unchanged to $12 for it. Previously, Goldman started tracking the stock with Buy rating on August 20, 2024, and set its price target to $20. On June 26, 2024, downgrade downgraded it’s rating to Hold and revised its price target to $13 on the stock. BMO Capital Markets upgraded its rating to an Outperform and increased its price target to $28 on February 26, 2024. TD Cowen initiated its recommendation with an Outperform and recommended $15 as its price target on January 10, 2024. Citigroup downgraded its rating to Sell for this stock on August 04, 2023, and upped its price target to $8. In a note dated January 20, 2023, BMO Capital Markets initiated a Market Perform rating and provided a target price of $10 on this stock.
This stock has fluctuated between a low of $7.33 and a high of $13.85 over the last 52 weeks. Currently, Wall Street analysts expect the stock to reach $13.5 within the next 12 months. MediaAlpha Inc [NYSE: MAX] shares were valued at $12.75 at the most recent close of the market. An investor can expect a potential return of 5.88% based on the average MAX price forecast.
Analyzing the MAX fundamentals
Trailing Twelve Months sales for MediaAlpha Inc [NYSE:MAX] were 1.12B which represents 18.28% growth. Gross Profit Margin for this corporation currently stands at 0.15% with Operating Profit Margin at 0.02%, Pretax Profit Margin comes in at 0.0%, and Net Profit Margin reading is -0.0%. To continue investigating profitability, this company’s Return on Assets is posted at -0.0, Equity is 0.2 and Total Capital is 0.24. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at -0.74.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 12.54 points at the first support level, and at 12.32 for the second support level. However, for the 1st resistance point, the stock is sitting at 12.86, and for the 2nd resistance point, it is at 12.96.
Ratios To Look Out For
To put it in perspective, the Current Ratio for MediaAlpha Inc [NYSE:MAX] is 1.08. Also, the Quick Ratio is 1.08, while the Cash Ratio stands at 0.2. Considering the valuation of this stock, the price to sales ratio is 0.74.
Transactions by insiders
Recent insider trading involved Nonko Eugene, Director, that happened on Nov 26 ’25 when 6700.0 shares were sold. Director, Nonko Eugene completed a deal on Nov 25 ’25 to sell 6700.0 shares. Meanwhile, Director Nonko Eugene sold 6700.0 shares on Nov 24 ’25.
