A share price of ServiceNow Inc [NOW] is currently trading at $817.97, down -2.13%. An important factor to consider is whether the stock is rising or falling in short-term value. The NOW shares have lost -4.96% over the last week, with a monthly amount drifted -10.85%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
ServiceNow Inc [NYSE: NOW] stock has seen the most recent analyst activity on October 30, 2025, when BMO Capital Markets reiterated its Outperform rating and also revised its price target to $1150 from $1160. Previously, Morgan Stanley upgraded its rating to Overweight on September 24, 2025, and kept the price target unchanged to $1250. On July 24, 2025, BMO Capital Markets reiterated its Outperform rating and revised its price target to $1160 on the stock. Erste Group downgraded its rating to a Hold. DA Davidson initiated its recommendation with a Buy and recommended $1150 as its price target on June 25, 2025. BMO Capital Markets reiterated an Outperform rating for this stock on May 14, 2025, and upped its price target to $1150. In a note dated May 01, 2025, Truist upgraded a Buy rating on this stock but restated the target price of $1200.
ServiceNow Inc experienced fluctuations in its stock price throughout the past year between $678.66 and $1198.09. Currently, Wall Street analysts expect the stock to reach $1196.77 within the next 12 months. ServiceNow Inc [NYSE: NOW] shares were valued at $817.97 at the most recent close of the market. An investor can expect a potential return of 46.31% based on the average NOW price forecast.
Analyzing the NOW fundamentals
Trailing Twelve Months sales for ServiceNow Inc [NYSE:NOW] were 12.67B which represents 21.81% growth. Gross Profit Margin for this corporation currently stands at 0.78% with Operating Profit Margin at 0.14%, Pretax Profit Margin comes in at 0.17%, and Net Profit Margin reading is 0.14%. To continue investigating profitability, this company’s Return on Assets is posted at 0.08, Equity is 0.16 and Total Capital is 0.13. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.21.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 808.05 points at the first support level, and at 798.13 for the second support level. However, for the 1st resistance point, the stock is sitting at 831.44, and for the 2nd resistance point, it is at 844.92.
Ratios To Look Out For
To put it in perspective, the Current Ratio for ServiceNow Inc [NYSE:NOW] is 0.99. On the other hand, the Quick Ratio is 0.99, and the Cash Ratio is 0.35. Considering the valuation of this stock, the price to sales ratio is 13.43, the price to book ratio is 15.02 and price to earnings (TTM) ratio is 98.91.
Transactions by insiders
Recent insider trading involved McBride Kevin Thomas, Principal Accounting Officer, that happened on Nov 14 ’25 when 280.0 shares were sold. Officer, Fipps Paul completed a deal on Nov 18 ’25 to buy 305.0 shares. Meanwhile, Officer ELMER RUSSELL S bought 81.0 shares on Nov 18 ’25.
