Diageo plc ADR (DEO) stock poised to deliver a potential return of 35.71%

Ulysses Smith

At the time of writing, Diageo plc ADR [DEO] stock is trading at $91.37, up 1.60%. An important factor to consider is whether the stock is rising or falling in short-term value. The DEO shares have gain 7.34% over the last week, with a monthly amount glided 2.56%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Diageo plc ADR [NYSE: DEO] stock has seen the most recent analyst activity on January 06, 2026, when RBC Capital Mkts upgraded its rating to an Outtperform. Previously, UBS downgraded its rating to Neutral on December 03, 2025. On August 08, 2025, upgrade upgraded it’s rating to Neutral. Berenberg started tracking the stock assigning a Buy rating. Deutsche Bank upgraded its rating to a Hold. UBS upgraded its rating to Buy for this stock on December 11, 2024. In a note dated December 05, 2024, Jefferies upgraded a Buy rating on this stock.

For the past year, the stock price of Diageo plc ADR fluctuated between $84.52 and $125.94. Currently, Wall Street analysts expect the stock to reach $124 within the next 12 months. Diageo plc ADR [NYSE: DEO] shares were valued at $91.37 at the most recent close of the market. An investor can expect a potential return of 35.71% based on the average DEO price forecast.

Analyzing the DEO fundamentals

According to Diageo plc ADR [NYSE:DEO], the company’s sales were 20.33B for trailing twelve months, which represents an 1.23% jump. Gross Profit Margin for this corporation currently stands at 0.6% with Operating Profit Margin at 0.26%, Pretax Profit Margin comes in at 0.17%, and Net Profit Margin reading is 0.12%. To continue investigating profitability, this company’s Return on Assets is posted at 0.05, Equity is 0.22 and Total Capital is 0.14. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 2.2.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance.

Ratios To Look Out For

It is important to note that Diageo plc ADR [NYSE:DEO] has a current ratio of 1.63. On the other hand, the Quick Ratio is 0.64, and the Cash Ratio is 0.21. Considering the valuation of this stock, the price to sales ratio is 2.50, the price to book ratio is 4.58 and price to earnings (TTM) ratio is 21.58.

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