A share price of Choice Hotels International, Inc [CHH] is currently trading at $108.18, up 2.54%. Until recently, the best way to gauge how the stock has performed was to look at its short-term value. The CHH shares have gain 12.57% over the last week, with a monthly amount glided 28.18%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Choice Hotels International, Inc [NYSE: CHH] stock has seen the most recent analyst activity on January 09, 2026, when Truist upgraded its rating to a Buy but kept the price target unchanged to $126 for it. Previously, Argus downgraded its rating to Hold on December 16, 2025. On December 15, 2025, downgrade downgraded it’s rating to Neutral but maintained its price target of $90 on the stock. JP Morgan upgraded its rating to a Neutral but stick to its price target of $95 on December 12, 2025. Wells Fargo initiated its recommendation with a Underweight and recommended $84 as its price target on November 18, 2025. BofA Securities downgraded its rating to Underperform for this stock on September 29, 2025, but kept the price target unchanged to $110. In a note dated June 23, 2025, JP Morgan initiated an Underweight rating and provided a target price of $124 on this stock.
Choice Hotels International, Inc experienced fluctuations in its stock price throughout the past year between $84.04 and $157.86. Currently, Wall Street analysts expect the stock to reach $106.57 within the next 12 months. Choice Hotels International, Inc [NYSE: CHH] shares were valued at $108.18 at the most recent close of the market. An investor can expect a potential drop of -1.49% based on the average CHH price forecast.
Analyzing the CHH fundamentals
Trailing Twelve Months sales for Choice Hotels International, Inc [NYSE:CHH] were 1.60B which represents 4.53% growth. Gross Profit Margin for this corporation currently stands at 0.51% with Operating Profit Margin at 0.29%, Pretax Profit Margin comes in at 0.3%, and Net Profit Margin reading is 0.24%. To continue investigating profitability, this company’s Return on Assets is posted at 0.13, Equity is 106.64 and Total Capital is 0.19. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 13.54.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance.
Ratios To Look Out For
To put it in perspective, the Current Ratio for Choice Hotels International, Inc [NYSE:CHH] is 0.96. As well, the Quick Ratio is 0.96, while the Cash Ratio is 0.11. Considering the valuation of this stock, the price to sales ratio is 3.06, the price to book ratio is 33.42 and price to earnings (TTM) ratio is 13.27.
Transactions by insiders
Recent insider trading involved WELLNESS ADVOCACY FUND, 10% Owner, that happened on Dec 03 ’25 when 38000.0 shares were purchased. EVP, Op & Chief Glb Brands Ofc, Dragisich Dominic completed a deal on Jul 23 ’25 to sell 2500.0 shares. Meanwhile, EVP, Op & Chief Glb Brands Ofc Dragisich Dominic sold 4900.0 shares on Jul 08 ’25.
