The outlook and analysis of Hasbro, Inc (HAS)’s stock

Ulysses Smith

At the time of writing, Hasbro, Inc [HAS] stock is trading at $87.02, down -0.25%. Until recently, the best way to gauge how the stock has performed was to look at its short-term value. The HAS shares have gain 5.26% over the last week, with a monthly amount glided 7.30%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Hasbro, Inc [NASDAQ: HAS] stock has seen the most recent analyst activity on December 29, 2025, when Jefferies reiterated its Buy rating and also boosted its price target to $95 from $90. Previously, Seaport Research Partners started tracking the stock with Buy rating on November 10, 2025, and set its price target to $100. On July 24, 2025, Monness Crespi & Hardt reiterated its Buy rating and revised its price target to $90 on the stock. Goldman upgraded its rating to a Buy but stick to its price target of $85 on July 01, 2025. Citigroup upgraded its rating to Buy for this stock on April 25, 2025, but kept the price target unchanged to $72. In a note dated September 16, 2024, BofA Securities reiterated a Buy rating on this stock and boosted its target price from $85 to $90.

For the past year, the stock price of Hasbro, Inc fluctuated between $49.00 and $87.38. Currently, Wall Street analysts expect the stock to reach $96.33 within the next 12 months. Hasbro, Inc [NASDAQ: HAS] shares were valued at $87.02 at the most recent close of the market. An investor can expect a potential return of 10.7% based on the average HAS price forecast.

Analyzing the HAS fundamentals

According to Hasbro, Inc [NASDAQ:HAS], the company’s sales were 4.36B for trailing twelve months, which represents an 8.32% jump. Gross Profit Margin for this corporation currently stands at 0.68% with Operating Profit Margin at 0.18%, Pretax Profit Margin comes in at -0.1%, and Net Profit Margin reading is -0.13%. To continue investigating profitability, this company’s Return on Assets is posted at -0.1, Equity is -0.75 and Total Capital is 0.19. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 8.23.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 86.17 points at the first support level, and at 85.32 for the second support level. However, for the 1st resistance point, the stock is sitting at 88.02, and for the 2nd resistance point, it is at 89.02.

Ratios To Look Out For

It is important to note that Hasbro, Inc [NASDAQ:HAS] has a current ratio of 1.70. As well, the Quick Ratio is 1.42, while the Cash Ratio is 0.44. Considering the valuation of this stock, the price to sales ratio is 2.80, the price to book ratio is 30.05.

Transactions by insiders

Recent insider trading involved Cochran Hope F, Director, that happened on Nov 10 ’25 when 4000.0 shares were sold. Director, Cochran Hope F completed a deal on Nov 10 ’25 to buy 4000.0 shares. Meanwhile, Chief Communications Officer Thomson Roberta K sold 2500.0 shares on Aug 28 ’25.

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