A share price of Amazon.com Inc [AMZN] is currently trading at $241.56, up 0.26%. An important factor to consider is whether the stock is rising or falling in short-term value. The AMZN shares have gain 3.88% over the last week, with a monthly amount glided 5.24%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Amazon.com Inc [NASDAQ: AMZN] stock has seen the most recent analyst activity on January 05, 2026, when Jefferies reiterated its Buy rating and also boosted its price target to $300 from $275. Previously, Wells Fargo reaffirmed its Overweight rating on December 02, 2025, and elevated its price target to $295. On December 01, 2025, Oppenheimer reiterated its Outperform rating and revised its price target to $305 on the stock. BNP Paribas Exane started tracking the stock assigning an Outperform rating. Rothschild & Co Redburn downgraded its rating to a Neutral but $250 remained the price target by the analyst firm on November 18, 2025. Mizuho reiterated an Outperform rating for this stock on November 04, 2025, and upped its price target to $315. In a note dated October 31, 2025, Wells Fargo reiterated an Overweight rating on this stock and boosted its target price from $280 to $292.
Amazon.com Inc experienced fluctuations in its stock price throughout the past year between $161.38 and $258.60. Currently, Wall Street analysts expect the stock to reach $299 within the next 12 months. Amazon.com Inc [NASDAQ: AMZN] shares were valued at $241.56 at the most recent close of the market. An investor can expect a potential return of 23.78% based on the average AMZN price forecast.
Analyzing the AMZN fundamentals
Trailing Twelve Months sales for Amazon.com Inc [NASDAQ:AMZN] were 691.33B which represents 13.40% growth. Gross Profit Margin for this corporation currently stands at 0.5% with Operating Profit Margin at 0.11%, Pretax Profit Margin comes in at 0.13%, and Net Profit Margin reading is 0.11%. To continue investigating profitability, this company’s Return on Assets is posted at 0.11, Equity is 0.24 and Total Capital is 0.14. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 0.37.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 238.96 points at the first support level, and at 236.35 for the second support level. However, for the 1st resistance point, the stock is sitting at 244.73, and for the 2nd resistance point, it is at 247.89.
Ratios To Look Out For
To put it in perspective, the Current Ratio for Amazon.com Inc [NASDAQ:AMZN] is 1.01. On the other hand, the Quick Ratio is 0.80, and the Cash Ratio is 0.34. Considering the valuation of this stock, the price to sales ratio is 3.74, the price to book ratio is 6.98 and price to earnings (TTM) ratio is 34.13.
Transactions by insiders
Recent insider trading involved Herrington Douglas J, CEO Worldwide Amazon Stores, that happened on Dec 01 ’25 when 2500.0 shares were sold. President and CEO, Jassy Andrew R completed a deal on Nov 21 ’25 to sell 19872.0 shares. Meanwhile, CEO Amazon Web Services Garman Matthew S sold 17768.0 shares on Nov 21 ’25.
