Wayfair Inc [W] stock is trading at $102.22, up 1.50%. Until recently, the best way to gauge how the stock has performed was to look at its short-term value. The W shares have gain 3.82% over the last week, with a monthly amount drifted -6.89%, and not seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
Wayfair Inc [NYSE: W] stock has seen the most recent analyst activity on December 03, 2025, when Jefferies downgraded its rating to a Hold but kept the price target unchanged to $94 for it. Previously, Gordon Haskett upgraded its rating to Buy on October 28, 2025, and kept the price target unchanged to $150. On October 28, 2025, upgrade upgraded it’s rating to Buy. Citigroup upgraded its rating to a Buy but stick to its price target of $93 on August 05, 2025. Loop Capital downgraded its rating to a Sell but $35 remained the price target by the analyst firm on May 14, 2025. Argus upgraded its rating to Buy for this stock on May 12, 2025, but kept the price target unchanged to $40. In a note dated April 14, 2025, Deutsche Bank downgraded a Hold rating on this stock but restated the target price of $25.
Wayfair Inc [W] stock has fluctuated between $20.41 and $114.92 over the past year. Currently, Wall Street analysts expect the stock to reach $106.53 within the next 12 months. Wayfair Inc [NYSE: W] shares were valued at $102.22 at the most recent close of the market. An investor can expect a potential return of 4.22% based on the average W price forecast.
Analyzing the W fundamentals
Wayfair Inc [NYSE:W] reported sales of 12.24B for the trailing twelve months, which represents a growth of 8.08%. Gross Profit Margin for this corporation currently stands at 0.3% with Operating Profit Margin at -0.02%, Pretax Profit Margin comes in at -0.03%, and Net Profit Margin reading is -0.03%. To continue investigating profitability, this company’s Return on Assets is posted at -0.1, Equity is 0.12 and Total Capital is -0.21. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of-1.3.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 100.67 points at the first support level, and at 99.13 for the second support level. However, for the 1st resistance point, the stock is sitting at 103.32, and for the 2nd resistance point, it is at 104.43.
Ratios To Look Out For
For context, Wayfair Inc’s Current Ratio is 0.74. As well, the Quick Ratio is 0.71, while the Cash Ratio is 0.52. Considering the valuation of this stock, the price to sales ratio is 1.09.
Transactions by insiders
Recent insider trading involved Conine Steven, Officer, that happened on Dec 23 ’25 when 0.12 million shares were purchased. Officer, Shah Niraj completed a deal on Dec 23 ’25 to buy 0.12 million shares. Meanwhile, Officer Conine Steven bought 1000.0 shares on Dec 11 ’25.
