A share price of MediaAlpha Inc [MAX] is currently trading at $13.71, up 3.08%. It is a good measure of the stock’s recent performance to check whether the stock’s short-term value is rising or falling. The MAX shares have gain 7.78% over the last week, with a monthly amount glided 7.45%, and seem to be holding up well over a long-time horizon.
From an analyst’s perspective:
MediaAlpha Inc [NYSE: MAX] stock has seen the most recent analyst activity on October 15, 2025, when Goldman downgraded its rating to a Neutral but kept the price target unchanged to $12 for it. Previously, Goldman started tracking the stock with Buy rating on August 20, 2024, and set its price target to $20. On June 26, 2024, downgrade downgraded it’s rating to Hold and revised its price target to $13 on the stock. BMO Capital Markets upgraded its rating to an Outperform and increased its price target to $28 on February 26, 2024. TD Cowen initiated its recommendation with an Outperform and recommended $15 as its price target on January 10, 2024. Citigroup downgraded its rating to Sell for this stock on August 04, 2023, and upped its price target to $8. In a note dated January 20, 2023, BMO Capital Markets initiated a Market Perform rating and provided a target price of $10 on this stock.
MediaAlpha Inc experienced fluctuations in its stock price throughout the past year between $7.33 and $13.92. Currently, Wall Street analysts expect the stock to reach $13.5 within the next 12 months. MediaAlpha Inc [NYSE: MAX] shares were valued at $13.71 at the most recent close of the market. An investor can expect a potential drop of -1.53% based on the average MAX price forecast.
Analyzing the MAX fundamentals
Trailing Twelve Months sales for MediaAlpha Inc [NYSE:MAX] were 1.12B which represents 18.28% growth. Gross Profit Margin for this corporation currently stands at 0.15% with Operating Profit Margin at 0.02%, Pretax Profit Margin comes in at 0.0%, and Net Profit Margin reading is -0.0%. To continue investigating profitability, this company’s Return on Assets is posted at -0.0, Equity is 0.2 and Total Capital is 0.24. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of-0.74.
Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 13.16 points at the first support level, and at 12.62 for the second support level. However, for the 1st resistance point, the stock is sitting at 14.06, and for the 2nd resistance point, it is at 14.41.
Ratios To Look Out For
To put it in perspective, the Current Ratio for MediaAlpha Inc [NYSE:MAX] is 1.08. Further, the Quick Ratio stands at 1.08, while the Cash Ratio is 0.2. Considering the valuation of this stock, the price to sales ratio is 0.80.
Transactions by insiders
Recent insider trading involved Yi Steven, Officer, that happened on Dec 08 ’25 when 24000.0 shares were purchased. Director, Nonko Eugene completed a deal on Dec 08 ’25 to buy 36300.0 shares. Meanwhile, Yi Steven sold 8000.0 shares on Dec 03 ’25.
